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        1. *Brand engagement study
        2. *Brand engagement study
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Creative Showcase winner May

Start Thinking Soldier by Publicis Modem and Skive

Publicis Modem and Skive created a campaign to engage with 16-24 year olds who may not have considered the Army as a career choice. The campaign delivered a rich interactive digital experience as part of a groundbreaking integrated recruitment campaign spanning TV, radio, direct mail, print and online. More on Publicis Modem and Skive's award winning campaign.

Guide to the IAB Brand Engagement Study


 
This valuable study, conducted in partnership with Carat Insight, examines the role of the internet in generating brand engagement.

The research concentrated on five advertising campaigns from the supermini car sector - Renault Clio, Toyota Aygo, Nissan Micra, Ford Fiesta and Mini - and looked into the effectiveness of online against other media, as well as wider influences like brand ownership, reading reviews, or recommendations from friends.

  • Downloads Available

  • Brand Engagement Study Guide (1654k)
    This download gives a helpful explanation of the methodology behind the IAB Brand Engagement Study, the valuable findings and what they mean for brand advertisers.
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