IASH is made up of advertising sales houses and is a worldwide first for internet advertising, not to mention the IAB’s largest Council! The sole output of
IASH is its Code of Conduct, a formal document that regulates sales houses to ensure advertisers’ brands aren’t placed next to inappropriate content.
Two years in the making and interest and support for
IASH has increased exponentially to make this Council a recognised body in itself. It’s already well on the way to changing and improving the industry significantly and the Council is set to find itself a permanent place within the market long into the future. If you’re an advertising sales house, it is important that you fully understand the impact IASH has on your business.
To find out more or to participate please contact
Dan Redfearn