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Nike Grid by AKQA, W+K London and Mindshare
Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.Internet marketing
With such a choice of media at their finger-tips, marketers and brand managers have never had it better, but neither has it been more of a challenge to keep up with consumers. Use this section of the site to introduce yourself to, or further your knowledge of key internet marketing tools and disciplines.
A selection of search marketing toolkits designed to help marketers learn more about the benefits of search for brands online.
The IAB Player is a new educational video resource which will feature exclusive videos with thought leaders in all disciplines of online marketing from within the IAB’s member community.
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