Understanding agencies and advertisers

The IAB is partnering with Work Research to give a snapshot of the latest views from the top 10 agencies and clients.

The qualitative research based on detailed one to one interviews will look at key issues including the integration of online, mobile and social media into the planning and buying process and the impact of the economic downturn on agency life. This event will be essential for the sales teams of media owners that need to understand the planning and buying process and will also provide a useful chance for agencies to benchmark their perspective against fellow agencies.

Programme:

4.30pm Arrival and registration

4.40 Introduction - Tim Elkington, Head of Research, IAB

4.45 The agency perspective - Gill Huber, Account Director, Starcom MediaVest

4.50 Research Results - Justin Gibbons, Work Research

5.20 Q & A followed by drinks

Full payment must be received at least 5 working days prior to event for entry to be guaranteed. Full payment is due on receipt of e-invoice, if cancellation is within 5 working days of the event the full amount of e-invoice will be outstanding