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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Mobile advertising


Mobile internet advertising is any form of advertising on a mobile device that requires the internet. This can include websites designed for mobile phones, search engine marketing, traditional banner adverts, video adverts and ringtone downloads. All of these advertising tools are already available for mobile phones.

 
Mobile advertising
 
 
 
Mobile council launched
 
IAB unveils mobile initiatives including research, events, reports and dedicated mobile website.
Explore More*
 
Mobile: What next?
 
Laurence Bird, discusses the rapidly developing mobile market.
Explore More*
 
Mobile report
 
IAB mobile advertising: the emerging UK market report
The IAB 'Mobile Advertising: the emerging UK market' report.
Explore More*
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