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Mobile advertising

Start Thinking Soldier by Publicis Modem and Skive

Publicis Modem and Skive created a campaign to engage with 16-24 year olds who may not have considered the Army as a career choice. The campaign delivered a rich interactive digital experience as part of a groundbreaking integrated recruitment campaign spanning TV, radio, direct mail, print and online. More on Publicis Modem and Skive's award winning campaign.

Mobile advertising

Welcome to the mobile marketing area of our site, where we’ve brought together everything you need to know about mobile marketing, from planning and buying a campaign to user stats on mobile. The

IAB/PwC mobile adspend survey gives you access, for the first time, to actual mobile adspend figures and with revenues doubling year on year, shows that mobile advertising is really going from strength to strength. We’ve also got exclusive research on advertisers' opinions and case studies showing what you can achieve with a mobile advertising.

There's lots happening in mobile at the IAB at the moment, with more events and research coming up and lots more case studies to follow, so keep coming back to access the latest news and information.

Mobile advertising

Mobile marketing offers many ways to reach your specific audience. Here we have gathered experts in the mobile field to give insights into mobile display, strategy and planning, measurement and integration.