Internet Advertising Bureau www.iabuk.net
  1. Internet Marketing
  2. Research and Case Studies
  3. News and Comment
  4. Events
  5. Mobile
  6. Traning and Careers
  7. Members Community
  8. Creative Showcase
  9. Join Us
  10. About and Contact
Bookmark and Share IAB RSS FeedRSS Feed
  1. IAB UK Home
  2. /
  3. Mobile advertising
  4. /
  5. Research
  1. Mobile advertising
    1. Mobile advertising handbook
    2. Research
      1. *IAB Mobile Adspend Study 2008
      2. *Orange - mobile exposure research
      3. *Mobile market snapshot
      4. *Kitkat study
      5. *Nationwide study
    3. Case studies
    4. Videos
*

Ozometer by Play

The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.

Mobile advertising research


Welcome to the definitive location for mobile marketing research. The facts and figures we have collated here come from the most reliable sources from across the industry and address all areas of mobile marketing.

 
Nationwide study
 
*Mobile effectiveness study with Nationwide

The IAB's second Mobile brand effectivness study this time in colloboration with Nationwide.


Explore More*
 
Orange - mobile exposure research
 
*Orange Exposure

Exposure is a mobile media consumption study exclusive to Orange.


Explore More*
 
IAB Mobile Adspend Study 2008
 
*Mobile Adspend 2008

These are the IAB’s first mobile internet advertising spend figures showing details for the full year 2008.

Explore More*
 
Mobile market snapshot
 
*Mobile Snapshot

The IAB’s Mobile Council surveyed media planners, creatives and advertisers to uncover the state of the mobile market.
Explore More*
 
Kitkat study
 
*Mobile Effectiveness Study

The IAB’s Mobile brand effectivness study in colloboration with KitKat presents five steps for effective mobile advertising.
Explore More*
IAB on FacebookIAB on FlickrIAB on Linked InIAB on MySpaceIAB on TwitterIAB on You Tube
©2005 - 2010 Internet Advertising Bureau , 14 Macklin Street, London, WC2B 5NF. T: 020 7886 8282
Site designed byRed Snapper
  1. Jargon Buster
  2. RSS Feeds
  3. Site map
  4. Privacy