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Monopoly City Streets by Tribal DDB

Tribal DDB created the biggest online game of Monopoly ever, using Google Maps to take the game into the real world. More on Tribal DDB's award winning campaign.

Online lead generation taskforce


 
Lead Generation Report
 
lead_generation_doc
Download the Online Lead Generation White Paper for an introduction into this space here.
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In November 2008 the IAB formed a Lead Generation Taskforce, a group comprising of the UK’s major players in this space to help advertisers fully understand online lead generation, and how it can be used successfully.

Companies and their representatives on board:




If you would like to join the taskforce or have any questions please contact Amit Kotecha, project executive, IAB.
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