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The People's Reviewer

The People's Reviewer by Tribal DDB

Volkswagen wanted people to experience the ’simply effortless’ Tiguan for themselves, so Tribal DDB used social media to turn ordinary individuals into influential brand advocates, thus creating a new kind of car critic - The People’s Reviewer. More on Tribal DDB's award winning campaign.

Online lead generation taskforce


 
Online Lead Generation
 
 
 
Lead Generation Report
 
lead_generation_doc
Download the Online Lead Generation White Paper for an introduction into this space here.
Explore More*
In November 2008 the IAB formed a Lead Generation Taskforce, a group comprising of the UK’s major players in this space to help advertisers fully understand online lead generation, and how it can be used successfully.

Companies and their representatives on board:




If you would like to join the taskforce or have any questions please contact Amit Kotecha, project executive, IAB.
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