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The Ozometer by Play

Play was assigned by FOSTER’S to help celebrate the brand’s infectiously Australian, ‘No Worries’ attitude. More on Play's award winning campaign.

Online lead generation taskforce


 
Lead Generation Report
 
lead_generation_doc
Download the Online Lead Generation White Paper for an introduction into this space here.
Explore More*
 
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In November 2008 the IAB formed a Lead Generation Taskforce, a group comprising of the UK’s major players in this space to help advertisers fully understand online lead generation, and how it can be used successfully.

Companies and their representatives on board:




If you would like to join the taskforce or have any questions please contact Amit Kotecha, project executive, IAB.
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