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      1. Retail vertical
        1. Introduction
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Monopoly City Streets by Tribal DDB

Tribal DDB created the biggest online game of Monopoly ever, using Google Maps to take the game into the real world. More on Tribal DDB's award winning campaign.

Retail vertical


This handy little guide provides all you need to know in a nutshell, helping you become fully acquainted with the medium and how it can not only drive sales but raise awareness and establish a secure online presence – what to do, why to do it and most importantly, how. With essential stats, a wealth of tips and guidelines from industry experts and examples of great retail online campaigns, we’ve literally
crammed this book with all the relevant information we could get our hands on.

Retail Vertical Handbook
Download part two of the IAB vertical series on the Retail Sector
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