Search engine marketing

Search is now a significant advertising medium in its own right with the search market worth almost £2.15 billion in 2009, representing 60.7% of online advertising spend in the UK. This search marketing help centre, created by the IAB's Search Council contains best practice information for all basic and advanced search marketing techniques. Explanations of the key similarities between search engine policies are also included for trademarks, copyright, privacy, invalid clicks and intellectual property in campaigns.