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  1. Internet marketing
    1. Online guides
      1. Affiliate marketing
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      3. Creating a campaign
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      17. Search marketing
        1. Introduction to search
        2. Campaign research
        3. Campaign preparation
        4. Monitoring and learning
        5. Online PR in search
        6. Combining PPC & SEO
        7. Demographic targeting
        8. Geotargeting in search
        9. Behavioural targeting in search
        10. Bid management strategies
        11. 24-7 PPC management
        12. Measuring success
        13. Copy writing for paid search
        14. Cross media integration
        15. Multi channel search
        16. Global search
        17. Additional techniques
        18. Paid for search
        19. Help centre introduction
        20. Copyright
        21. Privacy for search
        22. Invalid clicks
        23. Intellectual property
      18. Social media
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      20. Travel vertical
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      22. Viral marketing
      23. Website
      24. Young people
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Creative Showcase winner May

Start Thinking Soldier by Publicis Modem and Skive

Publicis Modem and Skive created a campaign to engage with 16-24 year olds who may not have considered the Army as a career choice. The campaign delivered a rich interactive digital experience as part of a groundbreaking integrated recruitment campaign spanning TV, radio, direct mail, print and online. More on Publicis Modem and Skive's award winning campaign.

Search engine marketing


The UK search industry is now a significant advertising medium in its own right, worth over £1.6 billion in 2007. This resource, created by the IAB's Search Council contains best practice information for all basic and advanced search marketing techniques. Explanations of the key similarities between search engine policies are also included for trademarks, copyright, privacy, invalid clicks and intellectual property in campaigns.

 
Search techniques
 
 
 
Search Help Centre
 
 
 
Credit Crunch Search Strategies
 
This brief guide offers search strategy survival tips for battling the credit crunch. It has been compiled by the industry’s leading practitioners that form the IAB Search Council.

Download: Search Council - Credit Crunch Survival Guide - Word Doc (719k)
 
 
Search Help Centre
 
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Download: Search Help Centre - PDF (210k)

Download: Selecting A Search Agency Checklist - PDF (55k)
 
 
Search marketing
 
The advanced search handbook
Download the new search marketing handbook
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