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- Introduction to search
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The Ozometer by Play
Play was assigned by FOSTER’S to help celebrate the brand’s infectiously Australian, ‘No Worries’ attitude. More on Play's award winning campaign.Search engine marketing
The UK search industry is now a significant advertising medium in its own right, worth over £1.6 billion in 2007. This resource, created by the IAB's Search Council contains best practice information for all basic and advanced search marketing techniques. Explanations of the key similarities between search engine policies are also included for trademarks, copyright, privacy, invalid clicks and intellectual property in campaigns.
The IAB's search council has compiled a selection of downloadable toolkits designed as useful aids for marketers looking to learn more about the discipline.
This overview of the current landscape will provide you with the tools to employ search and social media in tandem, to help your brand stand out from the crowd.
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