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Print this pagePrint this pageThursday, 15 May 2008
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  1. Internet marketing
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        1. Introduction to search
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Greenroom Digital won March’s IAB and MDAS Creative Showcase award with their Resident Evil Extinction campaign. It set out to engage participants online right up until DVD release day through the use of online PR, seeding an advertising campaign to drive

Resident Evil Extinction
by Greenroom Digital

This campaign engaged participants right up until the release of the DVD through the use of online PR and never seen before live rich media placements. For more on Greenroom Digital's award winning campaign.

Search engine marketing


For many marketers search represents their first encounter with internet marketing. Whether PPC, natural, direct response or brand building, search requires continued analysis and optimisation to get the best results. Use this page to access our latest search research, view our latest best practice search reports and sign yourself up to upcoming search events.

 
Search techniques
 
Explore More*
 
New search handbook
 
The cover image for the advanced search handbook

Download the 'The latest in search marketing' handbook
Explore More*
 
Search best practice resource
 
The IAB Search Council have launched an online best practice resource to reinforce commitment to trust, transparency and accountability within the search industry.
Explore More*
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