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Creative Showcase winner May

Start Thinking Soldier by Publicis Modem and Skive

Publicis Modem and Skive created a campaign to engage with 16-24 year olds who may not have considered the Army as a career choice. The campaign delivered a rich interactive digital experience as part of a groundbreaking integrated recruitment campaign spanning TV, radio, direct mail, print and online. More on Publicis Modem and Skive's award winning campaign.

Social media


In July 2008 we launched the IAB Social Media Council – a group comprising all the UK’s major players in this space, established to help advertisers fully understand the formats available, and how to use them.

 
Social media handbook
 
This IAB Social Media handbook will inspire, educate and provide you with the essential tools to engage your consumers in ways impossible via the more 'traditional' media.
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Case studies
 
Find all the latest case studies from our Social Media Council members here.
 
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