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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Social Media


In July 2008 we launched the IAB Social Media Council – a group comprising all the UK’s major players in this space, established to help advertisers fully understand the formats available, and how to use them.

 
Social media handbook
 
This IAB Social Media handbook will inspire, educate and provide you with the essential tools to engage your consumers in ways impossible via the more 'traditional' media.
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Case studies
 
Find all the latest case studies from our Social Media Council members here.
 
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