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  1. Internet marketing
    1. Internet marketing guides
      1. Social media
        1. Social media handbook
        2. Case studies
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Ozometer by Play

The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.

Social media


In July 2008 we launched the IAB Social Media Council – a group comprising all the UK’s major players in this space, established to help advertisers fully understand the formats available, and how to use them.

 
Social media handbook
 
This IAB Social Media handbook will inspire, educate and provide you with the essential tools to engage your consumers in ways impossible via the more 'traditional' media.
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Case studies
 
Find all the latest case studies from our Social Media Council members here.
 
 
Email and social media
 
How the targeted, segmentation and integrated benefits of email marketing can help build an effective social media campaign.
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