Engage 2015: Higher Ground

Thursday, 15 October, 2015
9.00am - 5.30pm
Location: Barbican Centre, Silk Street, London, EC2Y 8DS
IAB Member: £475 +VAT
IAB Non-member: £955 +VAT
Advertiser: FREE


See the morning and afternoon round-ups from the day.


Check out the pictures here 

It’s time to raise our game. Today’s consumers have never enjoyed greater convenience and choice. They are tech-savvy and entitled; no longer satisfied by remote brands with carefully crafted personas, now preferring to engage with brands with a higher purpose than the next sale.

To succeed in this more interesting but more challenging game, we must use data wisely – beyond just scoring hits - to win attention and build customer relationships in a sustainable way. It’s time to reach for the higher ground.