Engage 2016: Power & Choice

Date:
Wednesday, 12 October, 2016 to Thursday, 13 October, 2016
Time:
9.00am - 5.30pm both days
Location: Barbican Centre, Silk Street, London, EC2Y 8DS
Cost:
IAB Member: £599 +VAT
IAB Non-member: £1,198 +VAT
Advertiser: FREE
Initial line-up announced!
Enquiries:

Power and Choice


The consumer is in control. The internet has fundamentally changed modern life- the devices in people's pockets offer an unprecedented level of power and choice, not just in the media we consume, but in almost every aspect of daily life. Digital media has empowered us in every purchase decision we make, every app we choose to have on our screen, and every brand we interact with online.

With such limitless choice, both publishers and advertisers need to work harder than ever before to make sure they remain relevant to today’s consumer. The IAB’s twelfth annual Engage will explore the balance of power and choice online, and how advertisers can adapt their strategies to make the most of the amazing opportunity digital marketing offers brands to reach and wow their customers.

Speakers include:

  • Adam Morgan, Founder, eatbigfish
  • Amanda Metcalfe, Former CMO Morrisons & Marketing Director, eBay
  • Andy Higginson, Chairman, Morrisons
  • Caitlin Moran, journalist, author, and broadcaster at The Times
  • Dr. Hannah Fry, a lecturer in the Mathematics of Cities at the Centre for Advanced Spatial Analysis at UCL
  • Jan Gooding, Group Brand Director, Aviva
  • Jo Kenrick, Former CMO, Homebase
  • Matt Stockbridge, Analytics Manager, Mondelez

 

Early-Bird Price until 15 July

Price 15 July until 30 September

Price 30 September until 11 October

£479 - Member Rate

£958 - Non-member Rate

FREE - Advertiser 

£599 - Member Rate

£1,198 - Non-member Rate

FREE - Advertiser 

£719 - Member Rate

£1,438 - Non-member Rate

FREE - Advertiser