Engage 2016: Power & Choice

The consumer is in control. The internet has fundamentally changed modern life- the devices in people's pockets offer an unprecedented level of power and choice, not just in the media we consume, but in almost every aspect of daily life. Digital media has empowered us in every purchase decision we make, every app we choose to have on our screen, and every brand we interact with online.

With such limitless choice, both publishers and advertisers need to work harder than ever before to make sure they remain relevant to today’s consumer. The IAB’s twelfth annual Engage explored the balance of power and choice online, and how advertisers can adapt their strategies to make the most of the amazing opportunity digital marketing offers brands to reach and wow their customers.

Time, location and travel details

When the event will start

9.00am - 5.30pm both days

Where the event will take place

Barbican Centre, Silk Street, London, EC2Y 8DS

How to get to the event

Click here to bring up a location map of the event.

For more details please visit the Barbican's Visitor Information page

Agendas and speakers

See the full agenda and speakers for both event days:

Engage sponsors




Technology Partner