A selection of speakers
The consumer is in control. The internet has fundamentally changed modern life- the devices in people's pockets offer an unprecedented level of power and choice, not just in the media we consume, but in almost every aspect of daily life. Digital media has empowered us in every purchase decision we make, every app we choose to have on our screen, and every brand we interact with online.
With such limitless choice, both publishers and advertisers need to work harder than ever before to make sure they remain relevant to today’s consumer. The IAB’s twelfth annual Engage explored the balance of power and choice online, and how advertisers can adapt their strategies to make the most of the amazing opportunity digital marketing offers brands to reach and wow their customers.
Time, location and travel details
When the event will start
9.00am - 5.30pm both days
Where the event will take place
Barbican Centre, Silk Street, London, EC2Y 8DS
How to get to the event
For more details please visit the Barbican's Visitor Information page