Engage 2016: Power & Choice

IAB UK's flagship annual
event at the Barbican
Silk Street, London

9.00am - 5.30pm both days
12th October 2016 to 13th October 2016

See the brands that are attending Engage 2016 here

The consumer is in control. The internet has fundamentally changed modern life- the devices in people's pockets offer an unprecedented level of power and choice, not just in the media we consume, but in almost every aspect of daily life. Digital media has empowered us in every purchase decision we make, every app we choose to have on our screen, and every brand we interact with online.

With such limitless choice, both publishers and advertisers need to work harder than ever before to make sure they remain relevant to today’s consumer. The IAB’s twelfth annual Engage will explore the balance of power and choice online, and how advertisers can adapt their strategies to make the most of the amazing opportunity digital marketing offers brands to reach and wow their customers.

Speakers include:

  • Abby Tomlinson, Founder, Milifandom
  • Andy Higginson, Chairman, Morrisons
  • Brian Boland, VP Publisher Solutions, Facebook
  • Caitlin Moran, journalist, author, and broadcaster
  • Claire Valoti, GM UK, Snapchat
  • Dr. Hannah Fry, lecturer in the Mathematics of Cities at the Centre for Advanced Spatial Analysis at UCL
  • Fern Miller, CMO International, DigitasLBi
  • Gary Lineker, Ex-footballer and broadcaster
  • Jan Gooding, Group Brand Director, Aviva
  • Karen Blackett OBE, Chairwoman, MediaCom
  • Matt Adams, CEO Havas Media and Havas Media International 
  • Matt Bush, Director of Performance, Google
  • Poorna Bell, Executive Editor, The Huffington Post

Agendas and speakers

See the full agenda and speakers for both event days:

Engage sponsors




Technology Partner

Ticket prices

Early-Bird Price until 15 July

Price 15 July until 30 September

Price 1 October until 11 October

£479 - Member Rate

£958 - Non-member Rate

FREE - Advertiser

£599 - Member Rate

£1,198 - Non-member Rate

FREE - Advertiser

£719 - Member Rate

£1,438 - Non-member Rate

FREE - Advertiser

Time, location and travel details

When the event will start

9.00am - 5.30pm both days

Where the event will take place

Barbican Centre, Silk Street, London, EC2Y 8DS

How to get to the event

For more details please visit the Barbican's Visitor Information page

Last year's event

For a taster of what to expect, watch our video from last year's event: