IAB Non-member: £120 +VAT
Mobile is the only medium that consumers use from research through to purchase and even in store, bringing a world of new opportunities and considerations for marketers.
With a constant increase in smart phone usage and the growth of M Commerce, it's no wonder that mobile advertising plays such an important role in the consumer journey.
Join us for this morning seminar where we will be looking at how mobile marketing can influence the consumer’s decision to purchase, and the ever increasing ways this medium is evolving.
This first IAB mobile event of 2013 is one not to miss.
9.30 – 9.45am Introduction and presentation of Mobile Optimisation Study 2
9.45 – 10:05am How mobile can be used to understand consumer behaviour
Ben Lethbridge - mData Insight Manager - Everything Everywhere
10.05– 10.25am The impact mobile marketing has on impulse buys and brand engagement.
Oisin Lunny Senior Market Development Manager at OpenMarket
10.25 – 10.45am Tracking consumers journey on apps through to purchase
Richard Firminger - Managing Director - Flurry
10.45 – 11.05am How mobile can have an impact offline
Mary Burris - UK Mobile Solution Strategist - Google
11.05 – 11.25am How marketers can best plan for mobile across the consumer journey
James Chandler, Head of Mobile at Mindshare