News & Blogs

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

18/12/2014
Awareness of the OBA icon has doubled in Britain and 1 in 25 European consumers have visited the Your Online Choices...
17/12/2014
Twitter has launched a new way for advertisers to create targetable audience segments.
16/12/2014
The World Cup was the most popular search term for UK Google users in 2014, the internet company has revealed, while...
12/12/2014
E3’s campaign for Kia and Reevoo takes first place in the IAB’s Creative Showcase for November.
Shazam
11/12/2014
Music identification app Shazam is set to overhaul its offering to provide a more complete music service that will...
10/12/2014
This summer's World Cup in Brazil was the most talked-about event of the year on Twitter, while the Scottish...
eBay
09/12/2014
Online auction site eBay has announced it is to halt all its regular advertising activities for a week early next year...
Mobile search
05/12/2014
The number of internet searches made via mobile devices will surpass those originating from desktop and laptop devices...
03/12/2014
AOL has confirmed the acquisition of online video marketplace Vidible, which provides a cross-screen video management...
Black Friday
02/12/2014
This year's Black Friday event in the US set new records for online sales, as more people opted to shop from home...
18/12/2014
Matt Brocklehurst, Product Marketing Manager at Google, explains how one bricks-and-mortar retailer used digital to...
17/12/2014
Scott Meyer, CEO of Ghostery Inc. details five easy step to make sure your website is ready for the Christmas traffic.
17/12/2014
IAB UK’s Chief Strategy Officer, Tim Elkington takes a look back over the past twelve months for digital advertising...
16/12/2014
Josh Graff, Marketing Solutions Director EMEA at LinkedIn discusses the focal points for the marketing industry in 2015.
10/12/2014
The IAB’s social media council got together, to share thoughts on the year ahead and unveil their top trends for this...
10/12/2014
IAB’s Senior Programmes Manager, Clare O’Brien shares her views on what to look out for across Content and Native...
09/12/2014
Will Dorling, Agency Partner at Weve concludes his week-long challenge to purchase all Christmas gifts only on a mobile...
08/12/2014
Visual DNA's Sales Director, Jon Hewson looks at how rich, personality-based segmentation and intelligent, rules-driven...
08/12/2014
The IAB's Senior Mobile Executive, Mike Reynolds, looks to the future and asks five questions about where mobile is...
05/12/2014
Will Dorling, Agency Partner at Weve, continues his mobile Christmas challenge, in a bid to buy all of his gifts via...