News & Opinion

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

24/08/2016
JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced...
24/08/2016
Pinterest users will soon see promoted videos on the site
Twitter
18/08/2016
Promoted #stickers are now available to brands on Twitter.
Engage
17/08/2016
The Exchange Lab’s CEO Chris Dobson is to speak on the first day of this year’s flagship two-day IAB Engage conference...
Facebook
15/08/2016
Facebook has updated its video tools and metrics.
09/08/2016
Sharethrough software will be used by CNN for ads.
08/08/2016
The new feature allows users to overlay filters on their pictures.
IAB Engage
04/08/2016
The IAB UK is once again hosting a voting session to decide the final speaking slot at their two-day flagship Engage...
IAB Believes - ad funded internet
03/08/2016
The IAB UK outlines how it is working together with the industry and consumers to find viable solutions to minimise ad...
IAB Believes - Ad viewability
03/08/2016
The IAB continues to work alongside its partners to develop consistent standards for ad viewability, with the ultimate...
24/08/2016
Engage 2016 speaker Matt Stockbridge, Growth Analytics Manager at Mondelez International takes the theme of 'Power and...
24/08/2016
Ravleen Beeston, UK Head of Sales Bing Ads shares an uplifting story of how search can help visually-impaired people...
23/08/2016
Jeremy Garner, Executive Creative Director at Hiveworks gives us an insight into what he'll be looking for when judging...
23/08/2016
JCDecaux look forward to its first-ever IAB UK Digital Upfronts event this October.
22/08/2016
The IAB’s Director of Marketing & Industry Engagement, Alex Kozloff writes about her favourite digital campaign...
22/08/2016
Timothea Horwell, Research and Marketing Executive at Weve takes a look at the future of gaming following the success...
18/08/2016
Shayan Sacki, Member Services Manager at IAB UK looks at the key steps to having a successful relationship in life and...
18/08/2016
Yahoo is eagerly anticipating its third IAB UK Digital Upfronts event this October. Here we find out what it is looking...
17/08/2016
Tim Elkington, Chief Strategy Officer at IAB UK analyses some of the figures from our latest ad blocking research...
16/08/2016
Kieran Bass, Strategy Director at ROAST, takes a look at the results of an online reaction speed test, and asks who is...