News & Blogs

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

16/04/2014
The BBC is the world's most-shared news brand on Twitter, the corporation has revealed, with its stories generating 2....
Online shopping
15/04/2014
People living in London spend more online than anyone else in the UK, while they also seem to have a better idea of...
15/04/2014
Viewability standards have been launched to provide guidance on greater accountability for brands. The standards give a...
15/04/2014
Mini Me campaign for Nescafé by agency Jam takes top honours in the IAB’s Creative Showcase Awards for March.
Mobile Shopping
14/04/2014
Shoppers in the UK are set to increasingly turn to mobile devices for purchases this year, with almost one pound in...
11/04/2014
Most social media sites are now seeing the majority of their traffic originate from mobile devices such as smartphones...
09/04/2014
Twitter has introduced an overhaul to the design of its site, which will feature more personalisation and make it...
08/04/2014
Total UK digital ad spend up 15% year-on-year to £6.3bn in 2013; Mobile ad spend doubles to break £1bn mark; accounts...
08/04/2014
A growing number of retailers are seeing their customers favour mobile devices for making purchases, with one in ten...
Deezer
07/04/2014
Music streaming site Deezer has agreed to participate in a global audio ad exchange that will enable it to deliver...
17/04/2014
Mark Zablan, President Adobe EMEA, argues that change, reinvention and transformation should be crucial themes for any...
11/04/2014
Martin Brown, VP, Managing Director UK & Nordics, DataXu, examines the four main strategies for buying digital...
11/04/2014
Dan Wright, Director, at Amazon Media Group, Europe summarises some key takeaways from Advertising Week Europe,...
10/04/2014
The IAB's Editorial Manager Stuart Aitken reports from the trade body's Digital Britain Conference where the 2013 IAB...
08/04/2014
Tim Elkington, the IAB's Director of Research & Strategy, outlines the key findings of a research project carried...
07/04/2014
At Advertising Week Europe 2014, the IAB showcased a new piece of research using a ground-breaking methodology. Tim...
04/04/2014
Roger Williams, Chief Marketing Officer at Maxifier discusses the need for clarification on the ‘native’ buzzword.
04/04/2014
The IAB's Stuart Aitken argues that sessions at the IAB's Real Time Advertising Conference, the AOP's Spring Conference...
02/04/2014
David Waterhouse, global head of content at marketing technology company Unruly, discusses the top five UK adverts in...
31/03/2014
The IAB’s Education and Partnerships Manager Joanne Bolger argues that improving digital knowledge and skills is key if...
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