News & Blogs

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

23/07/2014
AOL UK is making all of its reserved inventory available programmatically through its Demand Side Platform (DSP),...
22/07/2014
Yahoo has acquired app analytics firm Flurry as part of wider plans to boost its advertising revenue from smartphones.
21/07/2014
Facebook has launched Mentions, a new app aimed at making it easier for celebrities and other public figures to connect...
18/07/2014
Facebook has unveiled a new feature that will include a 'buy' button on ads and Page posts to let consumers make...
LinkedIn
16/07/2014
Business-oriented social network LinkedIn has confirmed it has acquired alerts provider Newsle to help its users get...
15/07/2014
While Germany joined Italy and Brazil last weekend in the small group of countries to have won the World Cup four times...
14/07/2014
Yahoo! has announced the purchase of Israeli video-streaming firm RayV as part of its attempt to bolster its online...
11/07/2014
Latest IAB Europe AdEx Benchmark 2013 report shows that increased digital advertising spend is driven by innovation in...
11/07/2014
A campaign for healthcare brand Idis created by Langland has taken top honours in the IAB's Creative Showcase award for...
11/07/2014
Email marketing could turn out to be a highly effective technique for m-commerce retailers, new figures have suggested.
23/07/2014
Joy Dean, head of partnerships at Widespace explains why the second screen phenomenon is an opportunity that can’t be...
22/07/2014
Andreas Andreou, Commercial Director at Quidco, explains why brands cannot afford to not jump on the personalisation...
21/07/2014
Emily Riley, COO of Ghostery Inc, discusses the new phenomenon of Marketing Cloud Management and the importance of...
18/07/2014
Jeff McCollum, President and Founder of CAKE reviews the performance marketing industry and explains why he thinks 2014...
15/07/2014
Natasha Mooney, Director of Product Engagement at Livefyre runs through some top tips on how to generate better...
11/07/2014
Greg Shepard, CEO of AffiliateTraction gives a lowdown on what brands need to know about selling directly through...
08/07/2014
Ray Jenkin, COO of Affectv, discusses the evolution of audience targeting and explains why we should be prepared for...
08/07/2014
David Waterhouse, global head of content at Unruly, discusses the top five UK adverts in June, including football-...
08/07/2014
In May blind ultra-marathon runner Simon Wheatcroft was one of the stars of Mobile Engage. His story of how technology...
04/07/2014
As the latest figures from IAB Europe show a quarter of marketers haven’t even heard of programmatic, Phuong Nguyen,...
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