News & Opinion

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

08/02/2016
Charging advertisers on a cost-per-second metric could be the new way forward.
02/02/2016
The Facebook-owned service is becoming more popular than ever.
02/02/2016
Three-day showcase celebrating the latest technology and data platforms in the UK market.
01/02/2016
Virtual and augmented reality provide new ways to engage with consumers.
28/01/2016
Facebook is set to add emoji buttons to all statuses in the coming weeks.
27/01/2016
A new report reveals how much brands have spent on SuperBowl advertising in the past decade.
26/01/2016
Mobile media is being consumed readily, especially via apps.
25/01/2016
Marketers are looking to expand alternative social media platforms.
20/01/2016
Brands are spending heavily on YouTube advertising.
19/01/2016
The popularity of Instagram for brands is growing as it expands its capabilities.
05/02/2016
Andy McNab, ‎UK Managing Director at Rocket Fuel looks at what marketers can learn from the growth and evolution of...
03/02/2016
Steve Chester, Director of Data & Industry Programmes at the IAB UK, runs us through the Video Council’s latest...
02/02/2016
Dora Michail, Senior Director, Audience Solutions, EMEA at Yahoo looks forward to IAB UK Digital Techfronts.
02/02/2016
Guy Phillipson, CEO of IAB UK looks at the key themes to come out of the IAB US’s Annual Leadership Meeting.
29/01/2016
What should advertisers make of Peach? ZenithOptimedia's Head of Insight, Richard Shotton, writes about the latest...
27/01/2016
Azad Ali, Head Trader at The Exchange Lab explains why establishing relevant KPIs is such an important decision for...
26/01/2016
Matt Brocklehurst, Product Marketing Manager, Google takes a look at the rise of British chefs and food related content...
21/01/2016
The IAB’s Mobile Manager, Mike Reynolds, blogs on the back of our Mobile Advertiser Snapshot Study.
18/01/2016
Jed Mole, European Marketing Director at Acxiom takes a look at what 2016 has in store for Big Data
15/01/2016
Kevin Tan, CEO at Eyeota explains why audience data is becoming increasingly more important to advertisers and brands...