News & Opinion

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

26/05/2016
IAB UK's Director of Data and Industry Programmes, Steve Chester, comments on the recent news about Three being the...
26/05/2016
Google's latest technology will use machine learning to improve capabilities.
25/05/2016
Snapchat continues to boost its ad offering for brands.
24/05/2016
This step will allow users to better integrate content on external sites around the web.
23/05/2016
Today, Publicis Media launched a Mobile Masterclass Training Series which has been formally endorsed by the IAB UK.
23/05/2016
Drake confirmed as most-streamed artist of all time on Spotify.
20/05/2016
Changes to the rules for advertising e-cigarettes online come into effect in the UK today (Friday 20 May).
IPA Effectiveness Week 2016
19/05/2016
World-renowned clients, including HSBC, PepsiCo, Sky and the Government, have united with agencies and academia to...
18/05/2016
Photographs and links will soon no longer count towards the 140-character limit on Twitter, a media report suggests.
17/05/2016
Video is being introduced to Facebook's third-party audience network.
25/05/2016
Steve Doyle, Chief Commercial Officer at InSkin Media writes about the bittersweetness of non-standard ad formats,...
24/05/2016
Jed Mole, European Marketing Director at Acxiom wonderfully combines clouds, lakes, gardens and data with customers.
18/05/2016
Political advertising is big business. In the UK, The Conservative Party spent £1.2million on Facebook campaigns alone...
18/05/2016
Tim Elkington, Chief Strategy Officer at IAB UK looks at the digital behaviours of the 16-34-year-old age group, with...
17/05/2016
Sophia Amin, Director of PR and Communications at IAB UK, looks to the week ahead and the launch of a brand new...
10/05/2016
Ad blocking is a wake up call for the digital industry, argues Dale Lovell, Chief Digital Officer at Adyoulike and...
09/05/2016
Tim Barber, VP Creative Sales at Innovid, talks about the future of social within video advertising.
05/05/2016
Richard Shotton, Head of Insight at ZenithOptimedia, looks at brands and how admitting imperfection could be the...
05/05/2016
Helen Southgate, MD at affilinet UK, talks about the use of targeting versus data privacy and how this could have...
04/05/2016
Ryan Wilson, Director of Partner Account Management at Sharethrough, looks at the rapidly changing digital landscape...