News & Blogs

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

Twitch
26/08/2014
Amazon has announced the purchase of game live-streaming service Twitch in a deal worth $970 million (£585 million).
SoundCloud unveils ad plans
22/08/2014
Online music streaming service SoundCloud has unveiled plans to introduce advertising to its service as it seeks to pay...
21/08/2014
Over the last few days, many Twitter users around the world may have noticed something different in what their Twitter...
20/08/2014
The constant presence of mobile technology in people's lives is changing the way millennials in the UK think about what...
19/08/2014
Google has acquired travel application startup Jetpac for an undisclosed fee, which may help the company boost the...
19/08/2014
Research released today by IAB UK reveals that 76% of the top 50 UK technology and telecoms brands have a mobile...
Twitter
18/08/2014
Advertisers will increasingly have to consider gadgets such as smartphones, tablets and over-the-top (OTT) devices when...
15/08/2014
Programmatic ad buying is set to become one of the key factors in the thinking of marketers in the coming months, as...
Online shopping
14/08/2014
The rollout of superfast broadband in the UK is likely to persuade many more people to shop online, leading to a huge...
13/08/2014
Latin America shows highest year-on-year growth, soaring 215%, with major increases coming from North America, up 122%...
27/08/2014
Ross Webster, MD EMEA at The Weather Channel, outlines how harnessing the power of weather in conjunction with a strong...
27/08/2014
Stuart Aitken, Editorial Manager at the IAB, reflects on some key recent developments in the digital audio sector and...
26/08/2014
Chris Clarke, chief creative officer at DigitasLBi, outlines why DigitasLBi is taking part in the UK Digital Upfronts...
21/08/2014
The IAB's Programmes Executive, Rachel Fisher explains why the IAB have partnered with PerformanceIN to create a fully...
19/08/2014
Ben Dimond, Group Agency Director at Opera Mediaworks, reveals what your apps say about you.
18/08/2014
Rebecca Muir, Product Marketing Lead, EMEA at Quantcast, charts programmatic audience development around the world.
18/08/2014
The IAB's Education and Partnerships Manager, Joanne Bolger explains why there's no time like the present to get ahead...
18/08/2014
Eileen Naughton, Managing Director, Google UK outlines why Google is taking part in the UK Digital Upfronts and...
15/08/2014
Matt Brocklehurst, Product Marketing Manager at Google, defines programmatic marketing and outlines how to get it...
13/08/2014
Brands and planners know all too well how important a successful Christmas period is for sales, but campaigns need to...
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