News & Blogs

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

02/07/2015
IAB Europe AdEx Benchmark 2014 Full Report reveals 11.8% increase outperforming 3.0% EU GDP growth
01/07/2015
The IAB has launched a two month long sale on all of its training and workshop offerings.
01/07/2015
Mars Foods is experimenting with ideas on how e-commerce and programmatic channels can work together as it seeks to...
01/07/2015
Free content and services are being put at risk as almost one in seven (15%) British adults online are currently using...
29/06/2015
Nike plans to create more opportunities for people to purchase goods from its social channels after announcing strong...
29/06/2015
Almost half of online display ads in 2014 – worth just under £1 billion – were bought through ‘programmatic’...
25/06/2015
Sky is to extend its addressable advertising offering AdSmart to 5.2 million homes by the end of 2015 and plans to...
24/06/2015
Snapchat, WPP and the Daily Mail have embarked on a collaborative project to create the first joint global digital...
22/06/2015
BBC Worldwide (BBCW) has created an overarching division dedicated to content marketing partnerships for brands in a...
17/06/2015
Twitter has announced an update that will see auto-playing videos and animated GIFs introduced to users' timelines.
03/07/2015
Google's Product Marketing Manager, Matt Brocklehurst, blogs about the mobile apps and web, and discovers that the...
30/06/2015
Elliot York, Ooyala’s Field Marketing Manager, blogs about their latest report which shows that mobile viewing is...
30/06/2015
Richard Eyre, Chairman of IAB UK writes about the latest mobile ad blocking developments facing the digital industry.
29/06/2015
Greg Cristal, Director, Global Accounts at Sizmek explains how advertising can benefit the consumer experience online.
25/06/2015
Our very own CEO, Guy Phillipson, reports on some 'happy' developments that occurred at Cannes Lions festival this week
24/06/2015
The IAB's Education and Partnerships Manager, Joanne Bolger gives us a quick round-up of her times at the Cannes Lions...
24/06/2015
Tim Elkington, Chief Strategy Officer at the IAB explains why it’s important you stick with your trade body if your...
23/06/2015
Stephen Jenkins, VP Global Marketing & Communications at Millennial Media explains the importance of the digital...
17/06/2015
ExchangeWire's Head of Research and Analysis, Rebecca Muir asks why Marketers' tolerate ad fraud on the back of their...
16/06/2015
Alex Kuhnel, COO of Kantar Media looks at the challenges presented by the successes of programmatic advertising and...