News & Blogs

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

Apple Watch
27/04/2015
The Apple Watch has finally been launched to eager consumers, but marketers could also be among those to benefit from...
24/04/2015
Facebook's advertising potential is growing, with its videos now being viewed four billion times per day.
23/04/2015
A new mobile service, Project Fi, has been launched by Google to improve connectivity.
21/04/2015
Voter registration has been boosted using FOMO marketing techniques in the runup to the election.
21/04/2015
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that UKOM (UK Online...
20/04/2015
New research reveals ad spending on smartwatches is predicted to reach nearly $70 million by 2019.
17/04/2015
A heightened focus on digital engagement means Unilever is looking to grow its global e-commerce sales by 40 per cent.
16/04/2015
Mobile banking is now more popular than credit and debit cards globally, research reveals.
15/04/2015
A multi-million dollar marketing agreement has been reached between Taboola and Reader's Digest.
14/04/2015
Voter turnout in 2015 could be higher as social media enables greater engagement, Twitter says.
27/04/2015
The IAB's CEO, Guy Phillipson, offers his vision for marketing as the world embraces the Internet of Things.
24/04/2015
IAB’s Senior Programmes Manager, Clare O’Brien answers her top 4 most frequently asked industry questions, on content...
17/04/2015
The IAB’s Programmes Manager, David Frew, discusses the necessity for humans to work alongside artificial intelligence...
16/04/2015
The IAB’s Chief Strategy Officer Tim Elkington reviews the latest IAB/PwC Digital Adspend study and teases out some...
14/04/2015
Martin Stockfleth Larsen, CMO, Adform looks at the rise of programmatic brand advertising.
13/04/2015
Acxiom’s, European Marketing Director, Jed Mole discusses the importance of data-driven marketing (with cameos from...
13/04/2015
David Bailey, Insight and Research Executive at Sky Media and Sorcha Garduce, Digital Insight Director at Havas Media...
09/04/2015
The IAB’s Senior PR Manager, Harriet Gale sums up the IAB’s social media conference, Social Media Grows Up on 8 April.
09/04/2015
Google's Product Marketing Manager, Matt Brocklehurst, talks about the boom in mobile and the how the IAB's recent...
07/04/2015
The IAB's Chief Operating Officer, Jon Mew, shares his views on mobile and the connected future, ahead of Mobile Engage...