News & Opinion

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

28/04/2016
eBay data reveals huge market of home movers and improvers - and male spring cleaners – for brands to tap into this May.
28/04/2016
Q1 of 2016 has proved profitable for social media platform Facebook.
26/04/2016
Millennials are setting the trends when it comes to brand evaluation.
26/04/2016
Digital drives 7.5% increase in UK advertising spend in 2015.
25/04/2016
TBWA in Asia Pacific and Facebook join forces to deliver training in mobile technology.
19/04/2016
Consumers are tuning in to ad-based user upload services, but subscription services are bringing in the revenue.
18/04/2016
Apple is looking at Google styles to inspire a new paid search model in its App Store.
14/04/2016
Emojis can now move with objects in Snapchat videos.
IAB/PwC Digital Adspend
14/04/2016
UK digital adspend grew 16.4% in 2015 to over £8.6bn with the average home now owning 8.3 internet devices.
13/04/2016
Brands can now share entire playlists on Twitter Moments.
28/04/2016
Ed Chater, General Manager - North America at Adbrain blogs on devices and how it is no longer feasible to limit...
27/04/2016
VP Product Strategy at Sizmek, Alex White, talks about Dynamic creative optimisation (DCO) and the prerequisite of...
26/04/2016
Matt Brocklehurst, Product Marketing Lead at Google UK talks about what’s on the horizon in programmatic mobile...
26/04/2016
Jed Mole, European Marketing Director at Acxiom blends the marketing database and Heathrow Airport.
25/04/2016
Madhusudan Therani, Chief Technology Officer at Near provides us with insights to understanding location data...
25/04/2016
Clare O’Brien reviews the latest IAB Online Performance Marketing figures for 2015.
20/04/2016
The IAB kicked off Advertising Week Europe on the Guardian stage with a bang on Monday 18 April, with a panel...
15/04/2016
Damien Scragg, Managing Director EMEA at Ghostery, tells us how to keep control of the marketing cloud.
11/04/2016
Antoine de Kermel, MD EMEA at TVTY talks about Twitter’s winning bid to broadcast NFL games.
11/04/2016
Nick Welch, Business Development Director UK at ADmantX describes how making the viewer emotional during the...