News & Opinion

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

26/09/2016
New Snapchat 'Spectacles' unveiled.
22/09/2016
See the report here  Mobile display continues to drive investment with the highest growth at 92.6%, whilst mobile...
22/09/2016
Twitter's chief executive has said he wants reinvent the social network as a news sharing platform.
21/09/2016
Adidas is focusing its marketing strategy on digital campaigns, with its global head of digital ecosystem design David...
20/09/2016
Images, videos and gifs no longer contribute towards the 140-character limit on Twitter, the social media platform has...
20/09/2016
Coalition for better ads will use research, advocacy to develop and implement new standards
19/09/2016
In recognition of the ever growing popularity of streaming audio services (e.g. Spotify, Soundcloud, and online radio...
15/09/2016
All ads at Clapham Common tube station have been replaced with pictures of cats.
14/09/2016
The two businesses have formed a livestreaming partnership.
13/09/2016
Twitter partners with Cheddar to livestream content.
22/09/2016
Joy Dean, Director of Partnerships, Western Europe & UK at Widespace, talks about mobile advertising and content...
22/09/2016
One week on, Dee Frew, Senior Programmes Manager at IAB UK shares key takeaways from dmexco 2016.
20/09/2016
The IAB's Director of PR and Communications, Sophia Amin, writes about the need to redress the gender balance in the...
19/09/2016
Sharan Cheema, Client Services Director at Navigate Digital , writes about ghosting and how marketers can evolve to...
19/09/2016
Weve’s Commercial Director, Tom Pearman, summarises the key trends and innovations at lasts weeks Dmexco event in...
19/09/2016
As part of the IAB’s Creative Pick blog series, Caroline Manson, Marketing Manager at IAB UK explains why she loves the...
15/09/2016
Matt Adams, CEO of Havas Media and Havas Media International blogs ahead of his appearance on the agency panel at IAB...
14/09/2016
YouTube look forward to their IAB UK Digital Upfronts event this October.
13/09/2016
The IAB's Senior PR and Communications Manager, Harriet Gale, writes about the IAB's collaboration with Performance...
12/09/2016
As Social Media Week kicks off the IAB’s Public Policy Manager, Christie Dennehy-Neil writes about how to make sure...