News & Blogs

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

Google
27/02/2015
Google is to add search-based ads to its Android Play store in order to help app developers ensure their offerings are...
Mobile Engage 2015
27/02/2015
The initial line-up for our sixth Mobile Engage conference has been announced, with The Guardian’s head of technology...
26/02/2015
Research released by RadiumOne, the advertising technology company, and Rugby World Magazine reveals just how tech-...
26/02/2015
Barclays has become the first bank in the UK to allow its customers to make payments to friends or businesses using...
25/02/2015
AppChoices & Consumer Choice page for mobile web take control and advertising transparency beyond desktop, while...
Moible retail
25/02/2015
The growth of mobile commerce shows no signs of slowing down, as new research has revealed more than 40 per cent of UK...
24/02/2015
JICWEBS is publishing a report revealing the progress that’s been made in minimising the risk of advertising...
YouTube
24/02/2015
Google has introduced a new YouTube app that is tailored towards its youngest users, featuring a more child-friendly...
adspend
20/02/2015
The digital advertising sector in the UK is set to surpass a major landmark this year, as it has been forecast these...
18/02/2015
Facebook has launched a new feature for businesses that will help them showcase their entire range of products to...
27/02/2015
In the run-up to our RTA conference on 11 March, the IAB's Programmes Manager David Frew and the conference sponsors...
26/02/2015
Jed Mole, European Marketing Director at Acxiom takes a look at how Star Wars characters can translate into the digital...
24/02/2015
The IAB UK's Chairman Richard Eyre looks to the promised land of programmatic.
23/02/2015
Ahead of our RTA conference on 11 March, Andy Mitchell, European MD of Brightroll takes a look at the programmatic...
18/02/2015
Gavin Wilson, Managing Director, Northern and Southern Europe at Sociomantic Labs explains the importance of focusing...
16/02/2015
Max Macintosh, Specialist Agency Head, Google looks at the top four considerations for brands and agencies app...
16/02/2015
Richard Foster, Chief Commercial Officer at Intelligent Optimisations discusses the importance of identifying a new...
13/02/2015
Phuong Nguyen, Director at eBay Advertising UK explains why Friday 13 February is so important for brands.
12/02/2015
Native advertising already accounts for more than a fifth of digital display ads, yet there's still a lot of...
12/02/2015
Gareth Shaw, Commercial Director, EMEA for PulsePoint discusses how the industry can move forward with brand safety and...