News & Opinion

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

IAB Believes - ad funded internet
28/07/2016
The IAB UK outlines how it is working together with the industry and consumers to find viable solutions to minimise ad...
IAB Believes - Ad viewability
28/07/2016
The IAB continues to work alongside its partners to develop consistent standards for ad viewability, with the ultimate...
IAB Believes - brand safety
28/07/2016
The IAB UK on why brand safety remains a key concern for the digital advertising industry and how we must work together...
IAB Believes - privacy
28/07/2016
As the internet has continued to become more and more entrenched in our everyday lives, the notion of privacy online...
IAB Believes - tackling ad fraud
28/07/2016
The IAB UK outlines the work currently being done with industry partners to develop technology and standards which are...
27/07/2016
Outlines what’s happened in the year since the launch of “IAB Believes” initiative.
27/07/2016
Google has now launched extra-long, double-headline ads.
26/07/2016
Amazon has been given the all clear to use drones for deliveries.
26/07/2016
The Internet Advertising Bureau UK’s (IAB) annual UK Digital Upfronts is returning for a third year in October.
25/07/2016
The app is the most downloaded ever within its first week.
27/07/2016
David Simutis, Product Marketing Manager at Sizmek talks about rich media and how the levels of creativity will improve...
25/07/2016
Jed Mole, European Marketing Director at Acxiom talks about 'lazy marketing' and how companies should take a good hard...
22/07/2016
Tal Chalozin, CTO & Co-founder of Innovid, explains that connecting with humans on an emotional level will always...
22/07/2016
Originally published on 27 June, the IAB wanted to share this piece from Adam Smith, Futures Director at GroupM looking...
21/07/2016
We are excited to launch our new video all about mobile location advertising. To make this we worked with a mobile...
20/07/2016
The Guardian's Head of Commercial Insight, Ian Gibbs, reports on data and how it can be a lens through which we make...
19/07/2016
On the back of the IAB’s third Digital Britain Conference in Manchester, our Online Content & Communications...
13/07/2016
Kelsey Meuse, Product Marketing Manager, Sizmek talks about dynamic creative and how it can boost the impact of your...
13/07/2016
Andrew Buckman, Managing Director UK at OpenX writes about the benefits of header bidding.
13/07/2016
Yves Schwarzbart, Head of Policy and Regulatory Affairs at IAB UK, calls on the UK digital ad industry to carry on and...