News & Blogs

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

Monty The Penguin
20/11/2014
The popularity of John Lewis' Monty the Penguin Christmas ad is directly translating into results for the department...
Snapchat
19/11/2014
Temporary instant messaging service Snapchat has sought to further improve its offerings to users this week with the...
17/11/2014
While many online retailers will be well aware of the potential offered by the Black Friday and Cyber Monday shopping...
13/11/2014
Video sharing site YouTube has unveiled a subscription service that will allow users to stream and download music...
Honda
13/11/2014
The campaign by Wieden+Kennedy takes first place in our monthly awards. We Are Social and Wunderman UK are also winners.
Sainsbury's
11/11/2014
Supermarket Sainsbury's is trialling a new mobile app that will allow shoppers to create a shopping basket at home,...
Christmas shopping
10/11/2014
Figures from Adobe have forecast that the run-up to Christmas will see firms take in almost a fifth (19.3 per cent) of...
06/11/2014
The power of marketing has been revealed as the annual John Lewis Christmas advert comes onto our screens.
06/11/2014
4 in 5 Great Britain smartphone owners use the internet on their mobile everyday.
iPad
03/11/2014
A range of Channel 4's interactive video ad formats will start to make their way onto on-demand content for mobile and...
21/11/2014
Gareth Marshall, Digital Marketer at TonerGiant.co.uk, draws up a checklist for fellow ecommerce retailers to consider...
20/11/2014
Nick Reid, Managing Director, UK at TubeMogul explores the rise of programmatic TV.
19/11/2014
Gavin Wilson, Managing Director, Northern and Southern Europe at Sociomantic Labs provides some top display strategies...
18/11/2014
       Smart marketers know how to deliver the right message at the right moment. In order to take advantage of mobile’...
17/11/2014
Paul Lyonette, UK Country Manager at YuMe explains the importance of a multi-screen video advertising strategy, ahead...
14/11/2014
The IAB’s resident psychologist, Dr Simon Hampton tells brands ‘to not be the weak link’ when it comes to mobile...
13/11/2014
Alex Macnamara, UK Managing Director of Tremor Video asks what the growth of video on demand will mean for the future...
13/11/2014
The IAB’s CEO Guy Phillipson explains why online music streaming is finally catching on for advertisers – with a lesson...
13/11/2014
Arthur Tindsley, Creative Technologist, Microsoft UK talks us through their collaboration with John Lewis and the...
11/11/2014
Jon Hewson, Sales Director at VisualDNA takes a look at the ways in which programmatic approaches are evolving the...