News & Blogs

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

29/07/2014
Many of the UK's leading companies may need to improve their social media service activities, as new research has shown...
29/07/2014
The Police Intellectual Property Crime Unit (PIPCU) at the City of London Police has begun replacing advertising on...
28/07/2014
It may be many months until the festive season, but businesses need to be gearing up their Christmas campaigns now, as...
25/07/2014
The majority of young people do not mind sharing data with brands and have little concern over how much information...
24/07/2014
IAB Greece launches ad campaign in partnership with the EDAA to educate and empower consumers about targeted online...
23/07/2014
AOL UK is making all of its reserved inventory available programmatically through its Demand Side Platform (DSP),...
22/07/2014
Yahoo has acquired app analytics firm Flurry as part of wider plans to boost its advertising revenue from smartphones.
21/07/2014
Facebook has launched Mentions, a new app aimed at making it easier for celebrities and other public figures to connect...
18/07/2014
Facebook has unveiled a new feature that will include a 'buy' button on ads and Page posts to let consumers make...
LinkedIn
16/07/2014
Business-oriented social network LinkedIn has confirmed it has acquired alerts provider Newsle to help its users get...
29/07/2014
Joy Dean, head of partnerships at Widespace, explains why advertisers are needing to adapt their campaigns for the...
25/07/2014
Jeff McCollum, President and Founder of CAKE explains why he believes the whole purchase journey should be measured,...
23/07/2014
Joy Dean, head of partnerships at Widespace explains why the second screen phenomenon is an opportunity that can’t be...
22/07/2014
Andreas Andreou, Commercial Director at Quidco, explains why brands cannot afford to not jump on the personalisation...
21/07/2014
Emily Riley, COO of Ghostery Inc, discusses the new phenomenon of Marketing Cloud Management and the importance of...
18/07/2014
Jeff McCollum, President and Founder of CAKE reviews the performance marketing industry and explains why he thinks 2014...
15/07/2014
Natasha Mooney, Director of Product Engagement at Livefyre runs through some top tips on how to generate better...
11/07/2014
Greg Shepard, CEO of AffiliateTraction gives a lowdown on what brands need to know about selling directly through...
08/07/2014
Ray Jenkin, COO of Affectv, discusses the evolution of audience targeting and explains why we should be prepared for...
08/07/2014
David Waterhouse, global head of content at Unruly, discusses the top five UK adverts in June, including football-...
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