News & Blogs

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

Cancer Research
23/01/2015
Cancer Research UK has sought to make it easier and more convenient for people to give money to the charity by...
The Guardian
22/01/2015
The Guardian has been named as the most popular newspaper in the UK among users of Twitter, with the publication...
22/01/2015
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and...
Facebook Mobile
21/01/2015
The number of Facebook users interacting with the social network via their mobile device is set to approach the one...
20/01/2015
Wunderman takes first place, with VCCP and Monitise Create also awarded in the IAB’s Creative Showcase for December...
IAB, UK, Queen's Speech, Christmas 2014, Rocket fuel,
20/01/2015
Online marketing technology company, Rocket Fuel, studied the lift in ad impressions they saw on Christmas day during...
Online video
20/01/2015
A growing number of brands and media organisations are set to exploit short-form video content in order to deliver...
IAB Europe
19/01/2015
IAB Europe is proud to announce that ten new members have joined for 2015 to help drive the European digital...
19/01/2015
Social media management platform Hootsuite is exploring adding Instagram to its list of supported platforms, in order...
16/01/2015
Online shopping in the UK continues to go from strength to strength, with overall spending passing the £100 billion...
23/01/2015
David Bird, Insights Analyst at the Weather Channel takes a look at how Christmas retail sales were affected by the...
22/01/2015
The IAB's David Frew explains the importance of Digital Audio Ad Serving Template (DAAST), a framework to enable...
21/01/2015
The IAB's CEO Guy Phillipson celebrates 10 years at the IAB this January. Here he reflects on a decade at the helm of...
21/01/2015
Chloe Grutchfield, Digital Products, Acxiom takes a look at ways in which marketers can use the power of ‘offline data’.
21/01/2015
The IAB's Programme Manager, David Frew, looks ahead to this year's RTA conference on 11 March.
20/01/2015
Ash Underwood, Digital Commercial Manager at Kantar Media TGI discusses the future of the online industry.
16/01/2015
IAB's Chief Strategy Officer, Tim Elkington looks forward to the forthcoming IAB / PwC Digital Adspend study.
16/01/2015
Bruno Berthezene, Country Manager at Solocal Group UK takes a look at some of the top trends to look out for in 2015.
15/01/2015
Mike Reynolds, Senior Mobile Executive at the IAB takes a look at the latest tech developments that were launched at...
12/01/2015
Greg Shepard, CEO of AffiliateTraction explains why merchants should put the pay for performance display advertising...