News & Blogs

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

Research Awards 2015
22/05/2015
IAB UK scooped the IAB Europe 'Best Use of Research Budget' award for its Content and Native Consumer research at the...
22/05/2015
YouTube is rolling out a new feature that will allow viewers to shop from video advertisements as they are playing.
IAB Europe
21/05/2015
European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth.
21/05/2015
Instagram offers a considerable platform for brands to share their campaigns, as a new survey reveals a fifth of the...
20/05/2015
Facebook is considering allowing businesses to contact users through WhatsApp, the messaging service it acquired last...
19/05/2015
Digital ad spending in the US is forecast to reach $58.61 billion (£37.7 billion) this year, with the retail industry...
18/05/2015
Twitter teams up with The London Design Festival to launch a design challenge.
15/05/2015
Smart watches will pave the way for the next stage in connectivity, which could involve the use of implants.
Mobile Engage
14/05/2015
With the announcement made this morning that this would be the very last IAB Mobile Engage a reflective Jon Mew took to...
14/05/2015
The IAB Mobile Engage conference opened this morning to the somewhat sad announcement that 2015 will be the final year...
20/05/2015
The Drum’s Commissioning Editor, Cameron Clarke interviews Dadi Awards judge Helen Wallace of Deloitte Digital.
20/05/2015
We may have just said farewell to Mobile Engage but this is only the beginning for mobile as the IAB’s Senior Mobile...
20/05/2015
The future of native advertising is here. Programmatic native advertising via OpenRTB 2.3 has arrived. Dale Lovell,...
19/05/2015
Paul Wright, European Managing Director at CAKE, shares why he thinks enterprises that embrace the latest trends will...
18/05/2015
Stuart Aitken, Lead Content Strategist at DigitasLBi, introduces a new whitepaper and social research study which shine...
18/05/2015
Brand partnerships with bloggers, vloggers and influencers who command their own legions of fans online can be...
13/05/2015
David Waterhouse, of video ad tech company Unruly, discusses the 5 most popular adverts in the UK during April,...
11/05/2015
Adform's Product Marketing Manager, Alex Berger, blogs about the challenges that publishers face in ad-serving.
08/05/2015
At the IAB’s Navigating Native workshop, Sharethrough MD Chris Quigley discussed how publishers can build out their ‘...
07/05/2015
The IAB’s Mobile and Marketing Assistant, Catherine Cribbin reflects on the results of the IAB’s latest Mobile Top 250...