News & Blogs
Here you will find the latest industry news, research announcements and comment pieces - helping you to understand the online industry as it is right now.
The IAB is also blogging on Brand Republic. To see what we've got to say click here.
23/05/2012
Foursquare has created a page dedicated to the Olympics, enabling people to check into sports venues to unlock a...
23/05/2012
Infectious Media brings together industry luminaries to bridge the real-time knowledge gap.
18/05/2012
Over 700 delegates attend the mobile marketing industry’s event of the year.
16/05/2012
Key players from IAB UK to join European industry luminaries at Barcelona conference.
Last few days to book your place...
16/05/2012
Ikea is using both Pinterest and Facebook to promote its new Indian-inspired range, which sources all products from the...
15/05/2012
Yahoo! has launched a new tool for marketers called Genome, which enables them to analyse data to create targeted...
15/05/2012
The Direct Marketing Association and the Internet Advertising Bureau (IAB) have teamed up to publish a ‘how to’ guide...
14/05/2012
Facebook is currently testing paid status updates, which allows users to pay for an update 'highlight', meaning it is...
11/05/2012
Google is launching a digital and outdoor ad campaign to showcase the premium content that is available on its online...
11/05/2012
Around 69 per cent of tablet owners use their devices to make a purchase every month, a new study by InMobi and Mobext...
23/05/2012
First things first, does your data contain the necessary fields to split by lifestage? Depending on how you want to...
23/05/2012
Knowing and responding to a customer’s last action is one thing, but how can you really leverage this to influence...
03/05/2012
Simon Bird, General Manager at Savoo, examines how we are using vouchers and coupons in the UK.
02/05/2012
The advantages of learning by doing are well known. In fact, whether its learning to drive a car or conquer a language...
27/04/2012
Ronan Shields, mobile correspondent at New Media Age, in discussion with some of the key speakers who will be appearing...
19/04/2012
Nick Stringer, director of regulatory affairs at the Internet Advertising Bureau UK, explains what you should be doing...
16/04/2012
This article first appeared on NMA
The recent IAB PwC Ad Spend study saw display advertising rise by 13.4% and breaking...
12/04/2012
With so many elements and factors involved in creating an email marketing campaign perfectly optimised for maximum...
12/04/2012
Iain MacMillan, founder of social media consultancy RMM, looks at how an organisation can ensure their employees are...
05/04/2012
In a time of austerity, training isn’t always front of mind. However there are five key reasons why I believe now is...
