News & Blogs

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

29/06/2015
Nike plans to create more opportunities for people to purchase goods from its social channels after announcing strong...
29/06/2015
Almost half of online display ads in 2014 – worth just under £1 billion – were bought through ‘programmatic’...
25/06/2015
Sky is to extend its addressable advertising offering AdSmart to 5.2 million homes by the end of 2015 and plans to...
24/06/2015
Snapchat, WPP and the Daily Mail have embarked on a collaborative project to create the first joint global digital...
22/06/2015
BBC Worldwide (BBCW) has created an overarching division dedicated to content marketing partnerships for brands in a...
17/06/2015
Twitter has announced an update that will see auto-playing videos and animated GIFs introduced to users' timelines.
AOL
16/06/2015
AOL has launched a programmatic private marketplace for television that aims to automate transactions between stations...
16/06/2015
EU Justice ministers endorsed their version of new privacy rules that could hamper the data-driven advertising that...
15/06/2015
YouTube is to launch a dedicated site and app for gaming as it looks to compete with rivals such as Amazon-owned...
Oculus Rift
12/06/2015
Oculus, the virtual reality (VR) firm bought by Facebook, has revealed details of its rift headset, which is set to...
29/06/2015
Greg Cristal, Director, Global Accounts at Sizmek explains how advertising can benefit the consumer experience online.
25/06/2015
Our very own CEO, Guy Phillipson, reports on some 'happy' developments that occurred at Cannes Lions festival this week
24/06/2015
The IAB's Education and Partnerships Manager, Joanne Bolger gives us a quick round-up of her times at the Cannes Lions...
24/06/2015
Tim Elkington, Chief Strategy Officer at the IAB explains why it’s important you stick with your trade body if your...
23/06/2015
Stephen Jenkins, VP Global Marketing & Communications at Millennial Media explains the importance of the digital...
17/06/2015
ExchangeWire's Head of Research and Analysis, Rebecca Muir asks why Marketers' tolerate ad fraud on the back of their...
16/06/2015
Alex Kuhnel, COO of Kantar Media looks at the challenges presented by the successes of programmatic advertising and...
15/06/2015
David Waterhouse, of video ad tech company Unruly, discusses the 5 most popular adverts in the UK during May, including...
15/06/2015
The IAB’s Online Content Executive, Sarah Chetta looks at the key themes coming out of the IAB’s second Content &...
15/06/2015
Awards juries are mysterious things. What really goes on behind their closed doors? The Drum's Cameron Clarke finds out.