News & Blogs

Your one-stop shop for the latest in digital and mobile advertising, featuring industry news and insightful comment pieces from the IAB team and our members. Join the conversation and comment on blog discussions - or, if you'd like to contribute a blog, get in touch.

26/08/2015
YouTube's new platform YouTube Gaming launches today (August 26th), going head-to-head with Amazon's Twitch.
25/08/2015
YouTube is set to remain a key element in marketers' branded content and advertising campaigns despite the emergence of...
25/08/2015
The IAB is releasing 5 statements clarifying its position on one of the five biggest issues facing digital advertising...
24/08/2015
Google's partnership with Twitter to bring tweets to its search results is being extended to desktop after proving a...
20/08/2015
Google has announced the launch of a new Youtube production studio in India to tap into the creativity of its users in...
18/08/2015
Apple has rebranded its iTunes festival the 'Apple Music Festival' to promote its music streaming service.
17/08/2015
Samsung has revealed details of the launch of its mobile payments service, which could rival Apple Pay.
13/08/2015
Facebook has significantly expanded the ad types and formats available in its Audience Network in a boost for third-...
12/08/2015
Viant’s UK MD Katie Field and Global Chief Revenue Officer, Jeff Collins are to speak at this year’s flagship IAB...
12/08/2015
Twitter has enabled marketers to have access to every tweet ever made via a new full-archive search API.
28/08/2015
Kate Burns, GM Europe at BuzzFeed reflects on the growth of video in the last few years, and looks forward to their IAB...
27/08/2015
eBay Advertising’s Phuong Nguyen discusses why precise targeting trumps stereotypes every time.
27/08/2015
Ed Couchman, Head of Industry Relations at Facebook looks forward to IAB UK Digital Upfronts, and explains that their...
27/08/2015
Christie Dennehy-Neil, the IAB's Public Policy Manager, explains how to reduce the likelihood of your next ad...
26/08/2015
Rakhee Jogia, Director of Display at Rakuten Marketing, explores the rapid integration of mobile devices in our daily...
25/08/2015
It's the world's fastest-growing digital language but what are the opportunities for brand advertisers? Mark Middlemas...
24/08/2015
Last week was our IAB Believes week and our CEO Guy Phillipson has rounded up his thoughts in this blog piece.
24/08/2015
Francis Turner, UK Managing Director of Adyoulike takes a look at where native advertising is heading.
21/08/2015
As the internet continues to become more entrenched in our everyday lives so the notion of privacy becomes all the more...
20/08/2015
DigitasLBi's Chief Brand & Content Officer, Gareth Jones, talks about finding purpose in transformation ahead of...