News & Blogs

Here’s your one-stop shop for all the latest in digital and mobile advertising, with up-to-the-minute industry news and insightful comment pieces from the IAB team and our members.

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IAB partners with Firefish for major research project
19/06/2013
The IAB is beginning work on a major research project which will utilise innovative qualitative techniques and a...
Instagram rumoured to add video feature
18/06/2013
Following on from the popularity of Twitter’s Vine app, Instagram is rumoured to be adding a similar feature that will...
18/06/2013
IAB research reveals top UK retailers struggle to be mobile and tablet ready. 74% of top spending retailers have a...
Yahoo! secures patent for social-influenced advertising
17/06/2013
Yahoo! has filed for a patent that allows advertising charges to be modified based upon the viewer’s "social influence".
14/06/2013
After two years in development, Myspace has relaunched with a $20 million (£12.7 million) campaign that emphasises its...
13/06/2013
R/GA London’s work for Getty Images takes top honours in the IAB’s Creative Showcase Awards for May.
13/06/2013
Facebook is set to improve its users’ ability to keep track of popular topics through the introduction of clickable...
13/06/2013
IAB UK launches ad campaign to give consumers greater control over targeted online ads.
Apple reveals Spotify rival iTunes Radio
12/06/2013
Apple has revealed its music streaming service iTunes Radio in a keynote speech at WWDC 2013 in San Francisco.
Almost half UK listens to audio/radio online
12/06/2013
New survey reveals that almost half the UK listens to audio/radio online each week.
18/06/2013
Nick Stringer, Director of Regulatory Affairs at the IAB UK, explains the background to the campaign to raise awareness...
14/06/2013
Tim Cowland, Partner at Audio Experts, outlines just what Apple’s release of iTunes Radio means for the audio...
13/06/2013
Stuart Aitken, Editorial Manager at the IAB UK, explains why the trade body is embracing the NotFound project.
13/06/2013
Leena Shah, Marketing Communications Manager at Microsoft Advertising UK, outlines what B2B marketers need to care...
12/06/2013
Robin Caller, Managing Director of Lola Grove, explains how new developments at Twitter are good news for the lead...
10/06/2013
Regan Anderton, Head of Digital at (Beta), argues that the future is bright for email marketing.
07/06/2013
Nathan Salter, COO of performance marketing business, OMG, outlines why it’s important to get the draft EC data...
04/06/2013
David Waterhouse of video technology company Unruly discusses the hottest new adverts in the UK during May.
03/06/2013
Mark Prior, Vice-President, Mobile & International at Rocket Fuel discusses the benefits of location based...
30/05/2013
Pierre Naggar, EU Managing Director at Turn wonders what is the world’s most valuable audience for digital marketers.
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