Twitter opens up analytics dashboard

28/08/2014

Twitter has confirmed that it has opened up its analytics dashboard to all users of the site, which means every individual and company can now view detailed information on who is viewing their tweets.

The social networking site first unveiled its dashboard back in July, but until now it has only been open to advertisers and verified users.

Front end engineer at the company Ian Chan confirmed the changes, stating in a tweet: "Absolutely thrilled to open up access to http://analytics.twitter.com to everyone. Check it out, and let us know what you think!"

People who log in to the site will see a timeline chart with statistics about their impressions over a set period of days. They can then review the performance of tweets, replies and promoted tweets, as well as engagement rates for everything.

At present, the dashboard supports tweets sent in English, French, Spanish or Japanese. Accounts also need to have been open for at least 14 days and not be restricted, protected or suspended.

Users can also export tweet data through the Activity Dashboard. while if they want to know more about your followers, information about their interests, location, gender and more is available.