YouTube is launching a 'Merch Store', which will allow musicians to sell merchandise, digital downloads and tickets straight from their artist page.
YouTube is launching a 'Merch Store', which will allow musicians to sell merchandise, digital downloads and tickets straight from their artist page.
These products will be sold via the online video site by its music partners in affiliation with the musicians.
Christian Weitenberner, senior technical account manager, wrote on the YouTube blog: "Fans will be able to buy artists' merchandise, digital downloads, concert tickets and even unique experiences like meetups."
The Google-owned site has also announced partnerships with TopSpin, which will help in merchandise sales, SongKick which will sell concert tickets and Amazon and iTunes to assist with musical downloads from the site.
