Policy briefings

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Leading ad businesses have committed to the DTSG’s Good Practice Principles. This new Fact sheet explains more about the DTSG initiative and what it means for the UK market.
EC Data Protection Reforms: Briefing for IAB members
This new members' briefing on the data protection proposals, highlights the progress that was made in 2013 and predicts the likely evolution of the reforms as they move into 2014.
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This updated fact sheet provides an overview of the European Commission’s new data protection proposals, amending the existing legal framework. It explains what these mean for digital advertising and progress towards a new law.  
Digital Advertising Alliance
The US Digital Advertising Alliance (DAA) has published guidance on how its self-regulatory guidelines for targeted advertising apply to the mobile environment.Read IAB UK’s Q&A to find out more about the US DAA guidelines on mobile advertising...
Q&A on UK Advertising Campaign to Promote the ‘AdChoices’ Icon
This Q&A provides an overview of the UK advertising campaign to promote awareness of the ‘AdChoices’ icon, part of a broader EU campaign. The icon is at the heart of an EU self-regulatory initiative to provide greater transparency and control...
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UK civil society group, the Open Rights Group - @OpenRightsGroup - has invited some personalities to give a professional opinion about the draft European Commission Data Protection Regulation. In two podcasts each discusses the proposals and how a...
This Q&A outlines how - from February 2013 - the Advertising Standards Authority (ASA) will help to enforce the existing EU self-regulatory initiative for behavioural advertising and to ensure a consistent EU-wide complaints handling and...
Internet Advertising Bureau
This fact sheet provides a simple guide to how online behavioural advertising works. It explains the benefits that such advertising has for publishers, advertisers and consumers. It also addresses privacy issues and outlines how the new adchoices...
This fact sheet is intended to provide an over view of existing legislation and self-regulatory initiatives in relation to children and digital marketing. It also examines government interest and potential changes to policy in this area.
IAB UK Briefing and Amendments on the EC Data Protection Proposals for MEPs
The IAB has produced a briefing for Members of the European Parliament on the potential impact of the European Commission’s Data Protection proposals. The IAB has also drafted amendments to the proposed new law to assist parliamentarians during...
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