The Direct Marketing Association and the Internet Advertising Bureau (IAB) have teamed up to publish a ‘how to’ guide aimed specifically at email marketers working towards compliance with the revised EU ePrivacy Directive.
This fact sheet provides a simple guide to how online behavioural advertising works. It explains the benefits that such advertising has for publishers, advertisers and consumers. It also addresses privacy issues and outlines how the new adchoices...
This fact sheet gives an overview of the ePrivacy directive. Itprovides a background to the regulation, along with up-to-date information on the UK government and regulator positions. It also points to compliance with the law.
Dispelling myths about internet cookies, this fact sheet sets out what cookies are, along with how and why they are used.
The Internet Advertising Bureau (IAB UK) – in partnership with the Coalition for a Digital Economy (Coadec), the Direct Marketing Association, the Federation of Small Businesses and the Interactive Media in Retail Group (IMRG) - sign an open letter...
The IAB’s Nick Stringer talks about the new advertising icon being rolled out across Europe to provide consumers with greater transparency and control over behavioural advertising.Listen here (25 mins and 50 secs in).
Director of Regulatory Affairs, Nick Stringer, talks about the revised ePrivacy Directive and what it means for businesses.
Q.
What is the Advertising Standards Authority (ASA)?
A.
The ASA regulates advertising content in the UK. It covers broadcast, print, radio, outdoor, cinema and digital media. The advertising code for non-broadcast media is written and agreed by...
Advertising on the Internet
A quick download for policy makers
The Consumer Protection from Unfair Trading Regulations 2008 is a set of UK regulations to protect consumers from unfair, misleading or aggressive marketing practices. It implements an EU wide law - the Unfair Commercial Practices Directive – to...
