Policy briefings

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22/12/2014
The latest members’ briefing on the EC’s data protection proposals focuses on the progress that has been made in agreeing the reforms in 2014 and predicts the likely evolution of the draft law in 2015 as we move closer to agreement.
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29/10/2014
This report, sponsored by Audience Science, Captify and Sizmek, outlines the direct and indirect benefits of digital advertising to UK Citizens online. It further outlines a series of recommendations for policy makers.
05/09/2014
This fact sheet gives an overview of the ePrivacy directive. It provides a background to the regulation, along with up-to-date information on the UK government and regulator positions. It also points to compliance with the law.
09/06/2014
This fact sheet is intended to provide an over view of existing legislation and self-regulatory initiatives in relation to children and digital marketing. It also examines government interest and potential changes to policy in this area.
21/05/2014
This Fact Sheet explains how advertising businesses will have the option to limit brand advertising revenues and ad placement against sites under investigation for copyright infringement. 
08/05/2014
This fact sheet provides a simple guide to how online behavioural advertising works. It explains the benefits that such advertising has for publishers, advertisers and consumers.
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17/12/2013
Leading ad businesses have committed to the DTSG’s Good Practice Principles. This new Fact sheet explains more about the DTSG initiative and what it means for the UK market.
Digital Advertising Alliance
25/07/2013
The US Digital Advertising Alliance (DAA) has published guidance on how its self-regulatory guidelines for targeted advertising apply to the mobile environment.
Q&A on UK Advertising Campaign to Promote the ‘AdChoices’ Icon
13/06/2013
This Q&A provides an overview of the UK advertising campaign to promote awareness of the ‘AdChoices’ icon, part of a broader EU campaign.
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08/04/2013
UK civil society group, the Open Rights Group - @OpenRightsGroup - has invited some personalities to give a professional opinion about the draft European Commission Data Protection Regulation.

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