UK civil society group, the Open Rights Group - @OpenRightsGroup - has invited some personalities to give a professional opinion about the draft European Commission Data Protection Regulation. In two podcasts each discusses the proposals and how a...
This Q&A outlines how - from February 2013 - the Advertising Standards Authority (ASA) will help to enforce the existing EU self-regulatory initiative for behavioural advertising and to ensure a consistent EU-wide complaints handling and...
This fact sheet provides a simple guide to how online behavioural advertising works. It explains the benefits that such advertising has for publishers, advertisers and consumers. It also addresses privacy issues and outlines how the new adchoices...
This fact sheet is intended to provide an over view of existing legislation and self-regulatory initiatives in relation to children and digital marketing. It also examines government interest and potential changes to policy in this area.
The IAB has produced a briefing for Members of the European Parliament on the potential impact of the European Commission’s Data Protection proposals.
The IAB has also drafted amendments to the proposed new law to assist parliamentarians during...
A joint research project by the Internet Advertising Bureau and ValueClick, a leading digital marketing provider that uses technology, service and relationships to connect marketers with their audience.The research showed the high value that people...
This fact sheet provides an overview of the European Commission’s new data protection proposals, amending the existing legal framework. It explains what these mean for digital advertising and the need for a pragmatic approach.
The Direct Marketing Association and the Internet Advertising Bureau (IAB) have teamed up to publish a ‘how to’ guide aimed specifically at email marketers working towards compliance with the revised EU ePrivacy Directive.
This fact sheet gives an overview of the ePrivacy directive. It provides a background to the regulation, along with up-to-date information on the UK government and regulator positions. It also points to compliance with the law.
Dispelling myths about internet cookies, this fact sheet sets out what cookies are, along with how and why they are used.
