Audience

Research

MEMBER RESEARCH: UKOM Digital Market Overview

18/05/2016
Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online.

Member only downloads

FileSize
UKOM_DMO_March_2016_final.pdf1.18 MB
Research

Real_Living: A focus on the UK audience by age group

21/04/2016
The IAB wanted to understand the difference between age groups using their devices in the living room

Member only downloads

FileSize
Real_Living Age groups.pdf3.81 MB
Research

Consumer Insights - Internet & Devices

14/04/2016
The IAB wanted to understand the impact that connected devices and the internet have on consumers lives and how we would be affected without them

Member only downloads

FileSize
Consumer Insights_Internet & Devices.pdf7.38 MB
Research

MEMBER RESEARCH:Advertising to Millennials

17/11/2015

Advertisers are spending 500% more reaching millennials than all other groups, according to new research from Turn

Member only downloads

FileSize
Turn_Millenial_Report_EMEA_Version_lo.pdf2.13 MB
Research

MEMBER RESEARCH: Burns Night 2016 - Social Insights by DigitasLBi

27/01/2016

DigitasLBi analysed the social media activity around Burns Night to find out how people feel about the celebration of Scotland's national poet

Member only downloads

FileSize
Burns_Night_DigitasLBI.pdf2.39 MB
Research

MEMBER RESEARCH: Why People Block Ads

01/02/2016

Teads, in conjunction with Research Now, launched a survey to 9000 respondents across the globe, to truly find out the reasons behind ad blocker implementation.

Member only downloads

FileSize
Teads_Research_Why-People-Block-Ads_EN_UK_Final.pdf1.12 MB
Research

MEMBER RESEARCH: Ten stats: How Twitter can help drive sales this Christmas

21/10/2015

Understand the attitudes of Twitter users towards brands and purchases at Christmas

Member only downloads

FileSize
Ten stats- How Twitter can help drive sales this Christmas - Twitter Blogs.pdf1.13 MB

Available downloads

FileSize
1.13 MB
Research

Member Research: Mix & Measure: Exploring The Impact Of Multi-Screen Mixology

05/05/2014

An infographic exploring the impact of multi-screen media mixology

Member only downloads

FileSize
Mix+Measure_EUInfographic_RGB_NoBleed_OL_FNL.pdf4.16 MB
Research

MEMBER RESEARCH: When Screens Collide: Viewer Behaviour In Multi-Screen

11/03/2015
The study – an observational lab experiment that simulated a multi-tasking environment – demonstrates that the digital environment provides an opportunity for user engagement and complements television campaigns, and reveals that attention lost from TV ads can be regained by ads on digital platforms.

Member only downloads

FileSize
YuMeNielsen_WhenScreensCollide_FINAL.pdf2.05 MB

Pages

Subscribe to RSS - Audience