Audience

Research

MEMBER RESEARCH: When Screens Collide: Viewer Behaviour In Multi-Screen

11/03/2015
The study – an observational lab experiment that simulated a multi-tasking environment – demonstrates that the digital environment provides an opportunity for user engagement and complements television campaigns, and reveals that attention lost from TV ads can be regained by ads on digital platforms.

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YuMeNielsen_WhenScreensCollide_FINAL.pdf2.05 MB
Research

MEMBER RESEARCH: Making The Connection: Understanding Emotional Engagment With Neuroscience

01/10/2015

Results of the study, which was commissioned by YuMe, show

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NeuroScience-Infographicv16 (005).pdf2.36 MB
Research

MEMBER RESEARCH: Real-Time Data Analytics - Empowering Publishers to Make Better & Faster Decisions

19/08/2015

The pool of digital advertising dollars is growing.

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Forrester-PubMatic -- Real-Time Data Analytics White Paper -- Aug2015.pdf515.79 KB
Research

MEMBER RESEARCH: iOS 9 - A Handbook for Marketers (compiled by mobile marketing agency Somo)

11/08/2015

With Apple's next mobile operating system set to launch in September, the team at Somo has researched and analyzed se

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Somo iOS 9 Handbook UK.pdf2.41 MB
Research

MEMBER RESEARCH: Cannes Lions 2015: Social Insights by DigitasLBi

02/07/2015

Using a range of social analytics tools, the DigitasLBi data team analysed Twitter activity to uncover some key insig

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FileSize
Cannes-Poster.pdf1.63 MB
Research

MEMBER RESEARCH: Glastonbury 2015 – Social Insights After the Festival by DigitasLBi

10/07/2015

This is the second and final part of a new piece of research from the data team at Digit

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Glastonbury-Post-Poster.pdf532.37 KB
Glastonbury Key Insights - After the Festival - DigitasLBi.pdf11.22 MB
Research

MEMBER RESEARCH: Specific Media's Multi Device Infographic (Consumer Survey Findings)

06/07/2015

There's an upward trend in device ownership in UK households - the average number of connected devices in each home i

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FileSize
SpecificMedia_MultiDevice_Infographic_2015.pdf1.59 MB
Research

MEMBER RESEARCH: What's My Worth? 2015 by Millennial Media

18/06/2015

Mobile consumers have told advertisers what they believe they are worth, suggesting that engaging with one minute of

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millennial-media-what-is-my-worth-en.pdf342.7 KB
Research

MEMBER RESEARCH - Glastonbury 2015 – Social Insights Ahead of the Festival by DigitasLBi

25/06/2015

This is the first part of a new piece

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Glastonbury Key Insights.pdf7.83 MB
Glastonbury_A4.pdf385.42 KB
Research

Consumer Insights: Connected Homes

11/05/2015
The IAB wanted to understand why devices are so important to consumers and how our lives would be affected without them. In order to get an up-to-date snapshot the questions were added to YouGov's online omnibus.

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FileSize
AdspendOmnibus-2014-FINAL.pdf2.22 MB

Pages

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