Audience

Research

Gaming Revolution

17/09/2014
This research, conducted by Populus on behalf of the IAB, wanted to provide a detailed understanding of the games market in Great Britain, and the acceptance and preference of using advertising in gaming.

Member only downloads

FileSize
GamingRevolution_FINAL_Website.pdf3.3 MB
Full version - members only Login | Become a member
Research

MEMBER RESEARCH: How Connected Customers are Transforming Travel by Somo

26/08/2014

This infographic breaks down consumer behaviour on mobile devices as it relates to the travel sector, as well as how

Member only downloads

FileSize
Somo_Travel_Infographic.pdf2.34 MB
Full version - members only Login | Become a member
Research

comScore Digital Audience Overview - June 2014

20/08/2014

This report utilises data from the comScore suite of UKOM approved products and covers the following areas for March

Member only downloads

FileSize
comScore_UKOM_Digital_Market_Overview_June_2014_GB.pdf654.78 KB
Full version - members only Login | Become a member
Research

comScore Digital Audience Overview - March 2014

23/06/2014

This report utilises data from the comScore suite of UKOM approved products and covers the following areas for March

Member only downloads

FileSize
comScore UKOM Digital Market Overview_May 2014_FINAL.pdf693.43 KB
Full version - members only Login | Become a member
Research

Consumer Insights: Britain's Got Tablets

08/05/2014

The IAB wanted to obtain an up-to-date snapshot of tablet owners attitudes and their relationship with their tablet,

Member only downloads

FileSize
Britain's Got Tablets - FINAL.pptx2.16 MB
Full version - members only Login | Become a member
Research

comScore Digital Audience Overview - November 2013

23/01/2014

This report utilises data from the comScore suite of UKOM approved products and covers the following areas for Novem

Member only downloads

FileSize
comScore UKOM Digital Market Overview Jan_2014.pdf735.5 KB
Full version - members only Login | Become a member
Research

UK Online Performance Marketing - Consumer Study 2014

24/01/2014

According to the second IAB / PwC Online Performance Marketing study (OPM) consumers spent £14 billion through

Member only downloads

FileSize
PerformanceMarketing_ConsumerSurvey_2013.pptx1.04 MB
Full version - members only Login | Become a member
Research

comScore Digital Audience Overview - October 2013

10/12/2013

This report utilises data from the comScore suite of UKOM approved products and covers the following areas for Octob

Member only downloads

FileSize
comScore UKOM Digital Market Overview Dec2013.pdf714.43 KB
Full version - members only Login | Become a member
Research

comScore Digital Audience Overview - September 2013

26/11/2013

This report utilises data from the comScore suite of UKOM approved products and covers the following areas for Septe

Member only downloads

FileSize
comScore UKOM Digital Market Overview Nov 2013.pdf720.71 KB
Full version - members only Login | Become a member
Research

comScore Digital Audience Overview - August 2013

06/11/2013

This report utilises data from the comScore suite of UKOM approved products and covers the following areas for Augus

Member only downloads

FileSize
comScore-UKOM Digital Marketing Overview August 2013693.37 KB
Full version - members only Login | Become a member

Pages

Subscribe to RSS - Audience