Audience

Research

Mobile Commerce: a global perspective

27/09/2016
Survey of mobile users in 19 countries shows mobile ads and social media can trigger purchase interest and aid product discovery

Member only downloads

FileSize
2016 IAB Global Mobile Commerce Report FINAL 0916[4].pdf2.8 MB
2016 IAB Global Mobile Commerce Infographic FINAL 0916[1].pdf2.73 MB
Research

MEMBER RESEARCH: Weve's Primary Entertainment Research 2016

16/04/2016

Weve’s primary research looks into the underlying shifts that are occurring in the entertainment market.

Member only downloads

FileSize
Entertainment Survey 2016.pdf1.61 MB
Research

MEMBER RESEARCH: UKOM Digital Market Overview

08/08/2016
Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online.

Member only downloads

FileSize
UKOM_DMO_June_2016_final (1).pdf1.75 MB
Research

MEMBER RESEARCH: TNS 2.0 - The New Audio

15/07/2016
Spotify's objective was to measure the reach and quality of its free, ad-supported audience compared with that of commercial radio, and the incremental reach Spotify provides to commercial radio stations across Europe for audio advertisers.

Member only downloads

FileSize
UK TNS 2.0 2016 Inforgraphic Final.pdf5.68 MB
Research

MEMBER RESEARCH: Unconditional Shopping

01/10/2015

AOL conducted this research in order to explore the motivations for always-on shopping and reveal implications for how brands can more effectively influence online shoppers by using the motivations as the basis for developing creative and editorial content.

Member only downloads

FileSize
AOL - Unconditional Shopping Whitepaper - UK.pdf754.86 KB
Research

MEMBER RESEARCH: Teads Football Research

18/05/2016

Teads Football Research (Q2 2016) to better understand the behaviour and online activities of football fans pre, during and post a football match.

Member only downloads

FileSize
Football-Study_Infographic_Teads-Research.pdf572.45 KB

Available downloads

FileSize
572.45 KB
Research

MEMBER RESEARCH: UKOM Digital Market Overview

18/05/2016
Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online.

Member only downloads

FileSize
UKOM_DMO_March_2016_final.pdf1.18 MB
Research

Real_Living: A focus on the UK audience by age group

21/04/2016
The IAB wanted to understand the difference between age groups using their devices in the living room

Member only downloads

FileSize
Real_Living Age groups.pdf3.7 MB
Research

Consumer Insights - Internet & Devices

14/04/2016
The IAB wanted to understand the impact that connected devices and the internet have on consumers lives and how we would be affected without them

Member only downloads

FileSize
Consumer Insights_Internet & Devices.pdf7.38 MB
Research

MEMBER RESEARCH:Advertising to Millennials

17/11/2015

Advertisers are spending 500% more reaching millennials than all other groups, according to new research from Turn

Member only downloads

FileSize
Turn_Millenial_Report_EMEA_Version_lo.pdf2.13 MB

Pages

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