Audience

Research

Consumer Insights - Internet & Devices

14/04/2016
The IAB wanted to understand the impact that connected devices and the internet have on consumers lives and how we would be affected without them

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FileSize
Consumer Insights_Internet & Devices.pdf7.38 MB
Research

MEMBER RESEARCH: On Device Research - Mobile delivers unique reach opportunities for advertisers

23/02/2016

Matthew Doss, MD, Global Media Effectiveness at On Device Research gives an insight into their latest research.

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FileSize
393.63 KB
Research

MEMBER RESEARCH:Advertising to Millennials

17/11/2015

Advertisers are spending 500% more reaching millennials than all other groups, according to new research from Turn

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FileSize
Turn_Millenial_Report_EMEA_Version_lo.pdf2.13 MB
Research

MEMBER RESEARCH: Burns Night 2016 - Social Insights by DigitasLBi

27/01/2016

DigitasLBi analysed the social media activity around Burns Night to find out how people feel about the celebration of Scotland's national poet

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FileSize
Burns_Night_DigitasLBI.pdf2.39 MB
Research

MEMBER RESEARCH: Why People Block Ads

01/02/2016

Teads, in conjunction with Research Now, launched a survey to 9000 respondents across the globe, to truly find out the reasons behind ad blocker implementation.

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FileSize
Teads_Research_Why-People-Block-Ads_EN_UK_Final.pdf1.12 MB
Research

MEMBER RESEARCH: Ten stats: How Twitter can help drive sales this Christmas

21/10/2015

Understand the attitudes of Twitter users towards brands and purchases at Christmas

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FileSize
Ten stats- How Twitter can help drive sales this Christmas - Twitter Blogs.pdf1.13 MB

Available downloads

FileSize
1.13 MB
Research

Member Research: Mix & Measure: Exploring The Impact Of Multi-Screen Mixology

05/05/2014

An infographic exploring the impact of multi-screen media mixology

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FileSize
Mix+Measure_EUInfographic_RGB_NoBleed_OL_FNL.pdf4.16 MB
Research

MEMBER RESEARCH: When Screens Collide: Viewer Behaviour In Multi-Screen

11/03/2015
The study – an observational lab experiment that simulated a multi-tasking environment – demonstrates that the digital environment provides an opportunity for user engagement and complements television campaigns, and reveals that attention lost from TV ads can be regained by ads on digital platforms.

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FileSize
YuMeNielsen_WhenScreensCollide_FINAL.pdf2.05 MB
Research

MEMBER RESEARCH: Making The Connection: Understanding Emotional Engagment With Neuroscience

01/10/2015

Results of the study, which was commissioned by YuMe, show

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FileSize
NeuroScience-Infographicv16 (005).pdf2.36 MB

Pages

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