Audience

Listening Britain
Research

Listening Britain Infographic

11/02/2015
Using the RAJAR MIDAS research, the IAB wanted to take a deep dive in to the UK's digital audio audience.

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ListeningBritain-FINAL.pdf3.82 MB
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Gaming Revolution
Research

Gaming Revolution - Summary Infographic

10/12/2014
This research, conducted by Populus on behalf of the IAB, wanted to provide a detailed understanding of the games market in Great Britain, and the acceptance and preference of using advertising in gaming.

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FileSize
GamingRevolution-A0.pdf1.19 MB
Research

Mobile, tablets and other media

06/11/2014

The study shows how consumers are using portable devices in the purchase journey and the

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Mobile and Other Media IAB _FINAL_website.pdf47.26 MB
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Research

MEMBER RESEARCH: The three wise men of mobile by Weve

31/01/2014

Weve research has unwrapped fascinating insights that 7 in 10 people use their mobiles over Christmas for gift inspir

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Christmas poster 2014.pdf1.74 MB
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Research

MEMBER RESEARCH: xAd's UK Mobile Path to Purchase - 2 part series

19/09/2014

Part 1 -
Mobile is becoming a key part of consumers’ purchase process

Available downloads

FileSize
Mobile Path to Purchase 2014 UK whitepaper-2.pdf321.03 KB
Research

Gaming Revolution

17/09/2014
This research, conducted by Populus on behalf of the IAB, wanted to provide a detailed understanding of the games market in Great Britain, and the acceptance and preference of using advertising in gaming.

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FileSize
GamingRevolution_FINAL_Website.pdf3.3 MB
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Research

MEMBER RESEARCH: How Connected Customers are Transforming Travel by Somo

26/08/2014

This infographic breaks down consumer behaviour on mobile devices as it relates to the travel sector, as well as how

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Somo_Travel_Infographic.pdf2.34 MB
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Research

comScore Digital Audience Overview - June 2014

20/08/2014

This report utilises data from the comScore suite of UKOM approved products and covers the following areas for March

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comScore_UKOM_Digital_Market_Overview_June_2014_GB.pdf654.78 KB
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Research

comScore Digital Audience Overview - March 2014

23/06/2014

This report utilises data from the comScore suite of UKOM approved products and covers the following areas for March

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FileSize
comScore UKOM Digital Market Overview_May 2014_FINAL.pdf693.43 KB
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Research

Consumer Insights: Britain's Got Tablets

08/05/2014

The IAB wanted to obtain an up-to-date snapshot of tablet owners attitudes and their relationship with their tablet,

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FileSize
Britain's Got Tablets - FINAL.pptx2.16 MB
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