The IAB, working with Research Agency Differentology, wanted to explore mobile advertising from a consumer perspective, in order to pinpoint the ingredients for getting it right.
This deck looks further into the data from the passive digital activity monitoring element of the IAB's Real_Living research, providing insights into peoples' activities on their devices.
Teads Football Research (Q2 2016) to better understand the behaviour and online activities of football fans pre, during and post a football match.
Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online.
This deck uses data from the quantitative element of the IAB's Real_Living research to explore how people use different screens and the attitudes that people have towards different devices in the home
Factory Media launches its biggest and most ambitious research project to date: Mindsets.
Using the latest RAJAR MIDAS research, the IAB wanted to take a deep dive in to the UK's digital audio audience.
The IAB wanted to understand the difference between age groups using their devices in the living room
PubMatic’s Quarterly Mobile Index (QMI) report was created to provide both publishers and advertisers with key insights into the mobile advertising industry
Videology's Independent Research Shows The Impact Of Video In Driving Offline Sales