The IAB’s latest digital advertising spend figures which include online, mobile and tablet, showing details of H1 2016.
These are the topline findings from the IAB / PwC Digital Adspend Study, which includes online, mobile and tablet revenues, for H1 2016.
The IAB wanted to obtain a snapshot of smartphone owners’ phone usage behaviour and their reliance on them, as well as attitudes towards having a smart home.
This document shows how the Digital Display market splits across the industry sectors, and how this has changed over time.
UK data from the global IAB initiative 'Mobile Commerce: a global perspective.'
The IAB and UKOM publish figures every 6 months on how long people actively spend online each day, to bring clarity to the market by removing any confusion around the conflicting sources claiming to measure time online.
Survey of mobile users in 19 countries shows mobile ads and social media can trigger purchase interest and aid product discovery
The AOL Global Content Moments study reveals the key behaviours that drive modern consumers to interact with content.
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so
Research from the IAB looking at how online search, in all its forms, fits into the consumer's purchase journey and its value to customers.