Europe’s consumers are increasingly turning to Performance Marketing channels throughout their entire purchase journey, using them for product research as well as purchase across a range of categories. The infographic below looks at the UK results...
These FAQs are based on learnings from the IAB’s Building Brands Online series of research studies as detailed below.
This booklet is a summary of the 2012 report into the value of Online Performance Marketing by IAB UK and PwC. It provides a more comprehensive view of the sector than the view provided by the IAB UK / PwC bi-annual Digital AdSpend report as it...
What happens when you add VOD to a TV campaign? This research project, conducted by Nielsen on behalf of IAB UK and Tremor Media, analyses the incremental reach offered by Video On Demand when used in conjunction with TV. The study also shows the...
This new report from IAB Europe brings you an analysis of adults aged 55+ media habbits. It will demonstrate how Europe's Silver Surfers are closing the digital devide between ages groups. Key findings include:1. 74.3m EU adults aged 55+ go online....
A storming performance at the Super Bowl saw FMCG/CPG ad campaigns attract almost as many online video shares as movie, TV and videogame trailers during the first quarter of 2013. Thanks to highly-successful campaigns such as Budweiser’s Brotherhood...
- The "Digital Elite" - the world's most valuable audience, a population today's marketers seek for their online habits and spending power: - The Digital Elite see 24 times more ads than the average consumer. Marketers are willing to pay an eCPM...
Mobile commerce has experienced staggering growth over the past two years. In this time, the launch of more sophisticated handsets and better connectivity has led to changes in consumer behaviour as well as the devices used to access the internet....
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for February 2013:
Top 10 Web Properties
Top 10 Video Properties
Top 10 Mobile Properties
Demographic Snapshot: Women
Multi-platform and...
The IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of the full year 2012.
Key findings:
