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E.g., 28/08/2015
E.g., 28/08/2015

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11/08/2015
With Apple's next mobile operating system set to launch in September, the team at Somo has researched and analyzed several new features. This handbook for marketers includes the top level details marketers need to know about iOS9, as well as Apple Pay and Apple Watch.
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17/07/2015
Many publishers still treat programmatic sales as a lower priority. Less than 25 percent of programmatic team time is spent on value-creating activities; publishers use nowhere near the full range of technology tools that can increase programmatic sales and profit margins.
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15/07/2015
This infographic was created in partnership with ExchangeWire.
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13/07/2015
The IAB top 250 mobile audit was carried out in February 2015 and takes an in depth look at the uptake of mobile across the top spending advertisers in the UK
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10/07/2015
This is the second and final part of a new piece of research from the data team at DigitasLBi which uncovers interesting insights on digital activity around the Glastonbury Festival.
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07/07/2015
The IAB Europe AdEx Benchmark report, produced in collaboration with IHS Technology, is a comprehensive perspective of online advertising spend across Europe.
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06/07/2015
There's an upward trend in device ownership in UK households - the average number of connected devices in each home is now 9, a 27% increase YoY and 62% rise since 2012. Specifically, the use of smartphones has increased by 42% in these households and tablets by a huge 267% vs 2012.
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02/07/2015
Using a range of social analytics tools, the DigitasLBi data team analysed Twitter activity to uncover some key insights about Cannes Lions 2015. We’ve discovered who was doing all the tweeting, what sources of information they were sharing and even where they were hanging out.
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Ad blocking software - consumer usage and attitudes
01/07/2015
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, and why people want to block ads.
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29/06/2015
This is the second wave of research, conducted by MTM on behalf of the IAB, to measure the value of the programmatic market in the UK.
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