The Mobile Retail Audit looks at the top 50 UK retailers, and takes an in depth look at their current uptake of mobile.
The data collection process took place over a 1 month period, between 6th May and 7th July and investigated a number of top line...
In the first quarter of 2013, European advertisers and agencies continued to show enthusiasm for RTB/programmatic. Spending increased by 66% in March, which sent overall RTB spend to new heights.
This report covers the total amount spend on RTB per...
This new report from IAB Europe brings you an analysis of UK multi-screeners device usage and their media habits and engagement. Key findings include:1. Almost half of all UK adults use 3 screens (TV, PC and mobile or tablet). This increases to 59...
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for April 2013:
New survey from AudienceNet reveals that almost half the UK listens to audio/radio online each week.
This new report from IAB Europe brings you an analysis of multi-screeners device usage and their media habits and engagement. Key findings include:1. 1/5th of all Europeans use 3 screens, that is 138.6m people. This increases to 1/3rd of all online...
DG MediaMind has released the 2012 full year global benchmark report, “Viewability: A New Lens for Engagement”, becoming the first campaign management platform to provide viewability benchmarks across formats and industries.
The report finds that 63...
Following on from the Mediascope Europe: Silver Surfers Closing the Digital Divide Bulletin, this report looks specifically at UK silver surfers usage habits. The report looks at how UK adults aged 55+ are using devices includinig smartphones and...
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for March 2013:
Top 10 Web Properties
Top 10 Video Properties
Top 10 Mobile Properties
Demographic Snapshot: 15-24 Age Group
Multi-platform...
Europe’s consumers are increasingly turning to Performance Marketing channels throughout their entire purchase journey, using them for product research as well as purchase across a range of categories. The infographic below looks at the UK results...
