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E.g., 28/03/2015
E.g., 28/03/2015

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05/03/2015
The study shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media.
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17/02/2015
The Agency Snapshot Study looks at current uptake and knowledge levels surrounding mobile advertising within media agencies.
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Listening Britain
11/02/2015
Using the RAJAR MIDAS research, the IAB wanted to take a deep dive in to the UK's digital audio audience.
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10/02/2015
On behalf of the Content and Native Working Group, the IAB commissioned an in-depth study to understand consumer knowledge, attitudes and tolerance to content and native advertising. The purpose of the study was to inform the development of IAB guidelines, which the IAB wanted to be based on real...
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06/01/2015
The IAB wanted to obtain an up-to-date snapshot of online video consumption habits and consumer attitudes to online video adverts.
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Gaming Revolution
10/12/2014
This research, conducted by Populus on behalf of the IAB, wanted to provide a detailed understanding of the games market in Great Britain, and the acceptance and preference of using advertising in gaming.
Video
10/11/2014
In 2012 the IAB explored the impact of display ad size on brand metrics.
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06/11/2014
The study shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media.
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Mobile Automotive Audit
23/10/2014
The Mobile Automotive Audit looks at the top 50 UK automotive brands, and takes an in depth look at their current uptake of mobile.
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08/10/2014
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of H1 2014. Digital continued to show double-digit growth in the first half of 2013 with a new record high of £3.462 billion.
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