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E.g., 01/07/2015
E.g., 01/07/2015

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29/06/2015
This is the second wave of research, conducted by MTM on behalf of the IAB, to measure the value of the programmatic market in the UK.
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25/06/2015
This is the first part of a new piece of research from the data team at DigitasLBi which uncovers interesting insights on digital activity around the Glastonbury Festival.
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23/06/2015
Many marketers are focused on using intent for customer retention and lower funnel marketing tactics. However, specific types of intent can and should be used to broaden the upper funnel and find new customers. This research investigates the barriers and challenges that marketers face when...
09/06/2015
The IAB US Mobile Marketing Center of Excellence, in conjunction with 23 other IABs around the world, sought primary research that will compare and contrast the role of mobile in the lives of consumers around to world for mobile video usage.
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05/06/2015
• Viewability: The data found that both ad viewability and quality correlated to publisher type. • Devices: Both completion and click-through rates correlate to the users’ behavioural habits on devices. • Bots: 8% of overall inventory analysed was non-human traffic.
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12/05/2015
The Data Team at DigitasLBi compiled this study to better understand how political parties and leaders used digital, how they were received on social and who their followers are.
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11/05/2015
The IAB wanted to understand why devices are so important to consumers and how our lives would be affected without them. In order to get an up-to-date snapshot the questions were added to YouGov's online omnibus.
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28/04/2015
The third annual Online Performance Marketing study (OPM) carried out by PwC for the Internet Advertising Bureau (IAB) is an in-depth sizing, valuation and profile of the online performance marketing business – primarily Affiliate Marketing and Online Lead Generation. The IAB also carried out a...
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28/04/2015
Following our Mobile Audit 250 study, our mobile team have put together some sector cuts to compare with previous audits.
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16/04/2015
Research carried out on behalf of Sharethrough by Nielsen Neuro wanted to understand the effects of mobile native ads and banner ads on the human brain.   Key findings include:
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