Research library

Pages

26/08/2014
It is estimated that by 2018 nearly 8.2 billion mobile phones will be actively being used. Large brands such as Amazon has seen more than 50% of the consumers complete their purchases through a mobile device. More than 90% of shoppers use their...
Full version - members onlyLogin | Become a member
26/08/2014
This infographic breaks down consumer behaviour on mobile devices as it relates to the travel sector, as well as how businesses operating in this sector have (or have not) responded to date. For Somo's full in-depth analysis, download their brand...
Full version - members onlyLogin | Become a member
20/08/2014
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for March 2014: Top 10 Multi-Platform PropertiesTop 10 Web PropertiesTop 10 Online Video PropertiesTop 10 Mobile PropertiesDemographic...
Full version - members onlyLogin | Become a member
18/08/2014
The Mobile Technology and Telecoms Audit looks at the top 50 UK technology and telecoms brands, and takes an in depth look at their current uptake of mobile.
Full version - members onlyLogin | Become a member
13/08/2014
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology reveal their global figures for mobile advertising revenue which soared a massive 92% to €14.6bn ($19.3bn) in 2013 from €7.6bn ($10.1bn) in 2012, confirming the...
Full version - members onlyLogin | Become a member
12/08/2014
A key aspect of the IAB's RealView study was a quantitative survey of 1,376 smartphone owners. This report looks specifically at the data around device usage throughout the day.
Full version - members onlyLogin | Become a member
21/07/2014
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2013. The digital advertising market has seen exceptional growht from 2012 to 2013, this infographic puts this growth in...
14/07/2014
The IAB Europe AdEx Benchmark report, produced in collaboration with IHS Technology, is the European definitive guide to the state of the online advertising market.
Full version - members onlyLogin | Become a member
26/06/2014
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2013. Digital continued to show double-digit growth in 2013 with a new record high of £6.3 billion. This summary...
Full version - members onlyLogin | Become a member
25/06/2014
This research conducted by MTM on behalf of the IAB is the first ever comprehensive study of the value of the programmatic market in the UK.
Full version - members onlyLogin | Become a member

Pages

TRUSTe online privacy certification

Follow us