View the IAB's new Video Effectiveness Research which shows the impact of format and device when it comes to video.
Teads, in conjunction with Research Now, launched a survey to 9000 respondents across the globe, to truly find out the reasons behind ad blocker implementation.
The Mobile Advertiser Snapshot Study is a comprehensive survey of UK advertisers’ perceptions and attitudes towards mobile advertising.
A study of behaviour and attitudes towards social media among 181 agencies and brands, with tips from social media experts on what makes for a successful social media campaign
The IAB Europe AdEx Benchmark report is a comprehensive perspective of online advertising spend across Europe. This is an update of the full year study to provide nearer-term data on 2015 trends and help the understanding of and decision-making in the European online advertising market.
Rich-media and video ad formats deliver the strongest performance as measured by CTR, engagement rate and time, and viewability
The Faculty of Media and Communication at Bournemouth University, on behalf of the IAB, wanted to investigate the role of mobile in peoples lives and our unique attachment wit
Byyd, the UK market-leading mobile programmatic media buying platform, has conducted pioneering research proving the effectiveness of mobile display advertising.
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so.
The Mobile User Experience Audit takes is an in depth study, which looks at the user experiences of the top 50 UK advertisers mobile sites.