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E.g., 21/12/2014
E.g., 21/12/2014

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Gaming Revolution
10/12/2014
This research, conducted by Populus on behalf of the IAB, wanted to provide a detailed understanding of the games market in Great Britain, and the acceptance and preference of using advertising in gaming.
Video
10/11/2014
In 2012 the IAB explored the impact of display ad size on brand metrics.
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06/11/2014
The study shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media. The study also looked at the impact of not having a mobile optimized site and the implications this could...
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Mobile Automotive Audit
23/10/2014
The Mobile Automotive Audit looks at the top 50 UK automotive brands, and takes an in depth look at their current uptake of mobile.
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08/10/2014
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of H1 2014. Digital continued to show double-digit growth in the first half of 2013 with a new record high of £3.462 billion.This...
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sector trends
08/10/2014
IAB / PWC Digital Adspend Study In conjunction with PricewaterhouseCoopers (PwC), the IAB has produced the twice yearly digital advertising spend figures in the UK since 1997. As used by the Advertising Association, these figures are the most...
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08/10/2014
These are the IAB’s digital advertising spend figures showing details of H1 2014. Digital continued to show double-digit growth in H1 2014, with revenues reaching £3.462 billion.
Trading Places
01/10/2014
Trading Places, the IAB's consumer research into the classifieds and listiings environment, investigates the decision making process that consumers go through when searching for cars, jobs and houses, and how different factors affect their...
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30/09/2014
Programmatic trading across Europe continues its steady growth, with interesting trends beginning to emerge. After a seasonally slower first quarter, programmatic spending increased 51% in Q2. From 2Q13 to 2Q14, spending increased 214%.
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