60% of respondents have used the internet on their mobile phone whilst in a retail store and they’re most likely to use it to compare prices, look for discounts & read product reviews. 78% of mobile browsers said if a store offered free Wi-Fi...
This study from the IAB examines the place of mobile and online in the purchase journey, from awareness to research to purchase. The research also considers the importance of digital devices in store, and the incremental effect both mobile and...
The study measured post exposure online actions (visits to a brand website or searches for branded search terms)
The research suggests that using both Telegraph print and online leads to an average increase in online actions of 13% compared to a...
IAB research proves tablets have carved a niche role within consumers’ lives.
Touchscreens on smartphones are increasing online activity and advertising opportunities.
IAB Affiliate Advertiser survey reveals future growth in the discipline is expected over the next 12 months.
The Internet Advertising Bureau’s first online lead generation snapshot survey has revealed a lack of understanding among marketers about the definition of lead generation and how to deploy it, despite more budgets being allocated in 2012.
IAB research demonstrates the role of online in delivering cost-effective brand awareness for FMCG brands.Lucozade’s “Yes” campaign ran across video websites and TV and focused on engaging with a younger audience. Online was very effective at...
IAB and research agency, GFK NOP have produced a piece of research that looks into the ways in which online advertising can build brand awareness in a cost effective way. This report shows a summary of the key findings of the IAB's research...
This case study shows overall uplift mobile advertising has on brand measures, and focuses at the uplifting effect of rich media advertising on mobile compared to static banners.
