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21/07/2014
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2013. The digital advertising market has seen exceptional growht from 2012 to 2013, this infographic puts this growth in...
14/07/2014
The IAB Europe AdEx Benchmark report, produced in collaboration with IHS Technology, is the European definitive guide to the state of the online advertising market.
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26/06/2014
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2013. Digital continued to show double-digit growth in 2013 with a new record high of £6.3 billion. This summary...
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25/06/2014
This research conducted by MTM on behalf of the IAB is the first ever comprehensive study of the value of the programmatic market in the UK.
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23/06/2014
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for March 2014: Top 10 Multi-Platform PropertiesTop 10 Web PropertiesTop 10 Online Video PropertiesTop 10 Mobile PropertiesDemographic...
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11/06/2014
The IAB wanted to understand how people use connected devices within the low value category, which includes entertainment, food and recipes, and cosmetics and toiletries.
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10/06/2014
A key aspect of the IAB's RealView study was a quantitative survey of 1,376 smartphone owners. This report looks specifically at the data from medium value category and the role that devices play in their daily lives, both in and out of the home.
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09/06/2014
The IAB wanted to investigate how consumers around the world will be interacting with their smartphones to watch or follow the 2014 FIFA World Cup.  5,500 interviews were conducted between April and May 2014 with adult football fans, who owned a...
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27/05/2014
This quarterly benchmark report, highlights the performance of mobile display ad products.
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27/05/2014
This study compares the performance of rich media ads running on mobile publishers and social media networks.
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