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12/05/2015
The Data Team at DigitasLBi compiled this study to better understand how political parties and leaders used digital, how they were received on social and who their followers are.
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11/05/2015
The IAB wanted to understand why devices are so important to consumers and how our lives would be affected without them. In order to get an up-to-date snapshot the questions were added to YouGov's online omnibus.
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28/04/2015
The third annual Online Performance Marketing study (OPM) carried out by PwC for the Internet Advertising Bureau (IAB) is an in-depth sizing, valuation and profile of the online performance marketing business – primarily Affiliate Marketing and Online Lead Generation. The IAB also carried out a...
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28/04/2015
Following our Mobile Audit 250 study, our mobile team have put together some sector cuts to compare with previous audits.
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16/04/2015
Research carried out on behalf of Sharethrough by Nielsen Neuro wanted to understand the effects of mobile native ads and banner ads on the human brain.   Key findings include:
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Adspend
09/04/2015
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2014. Digital continued to show double-digit growth in the first half of 2014 with a new record high of £7.194 billion.
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09/04/2015
IAB / PWC Digital Adspend Study
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revenue tables
09/04/2015
These data tables provide a breakdown of UK Digital Adspend revenue by format IAB / PwC Digital Adspend study, going back to 2003. The tables accompany the full results deck, which can be found on the site.
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Adspend
09/04/2015
This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.
31/03/2015
The Top 250 Mobile Audit is the seventh mobile audit conducted by the IAB.
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