The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so
Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online.
As consumers increasingly turn to mobile and video, publishers are faced with the biggest challenges yet around creating, distributing and monetising content. Key takeaways include:
The IAB Europe AdEx Benchmark report is the definitive guide to the state of the European online advertising market
Spotify's objective was to measure the reach and quality of its free, ad-supported audience compared with that of commercial radio, and the incremental reach Spotify provides to commercial radio stations across Europe for audio advertisers.
The IAB’s Real_Living research, conducted by Sparkler, combined a quantitative online study with passive monitoring of app and online usage with in-home ethnography.
The IAB, working with Research Agency Differentology, wanted to explore mobile advertising from a consumer perspective, in order to pinpoint the ingredients for getting it right.
This deck looks further into the data from the passive digital activity monitoring element of the IAB's Real_Living research, providing insights into peoples' activities on their devices.
The FreeWheel Video Monetisation Report is released quarterly and highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content.
Teads Football Research (Q2 2016) to better understand the behaviour and online activities of football fans pre, during and post a football match.