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E.g., 09/07/2015
E.g., 09/07/2015

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07/07/2015
The IAB Europe AdEx Benchmark report, produced in collaboration with IHS Technology, is a comprehensive perspective of online advertising spend across Europe.
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06/07/2015
There's an upward trend in device ownership in UK households - the average number of connected devices in each home is now 9, a 27% increase YoY and 62% rise since 2012. Specifically, the use of smartphones has increased by 42% in these households and tablets by a huge 267% vs 2012.
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Ad blocking software - consumer usage and attitudes
01/07/2015
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, and why people want to block ads.
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29/06/2015
This is the second wave of research, conducted by MTM on behalf of the IAB, to measure the value of the programmatic market in the UK.
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25/06/2015
This is the first part of a new piece of research from the data team at DigitasLBi which uncovers interesting insights on digital activity around the Glastonbury Festival.
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23/06/2015
Many marketers are focused on using intent for customer retention and lower funnel marketing tactics. However, specific types of intent can and should be used to broaden the upper funnel and find new customers. This research investigates the barriers and challenges that marketers face when...
18/06/2015
Mobile consumers have told advertisers what they believe they are worth, suggesting that engaging with one minute of advertising on mobile devices is equivalent to £6.80 per consumer for advertisers.
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09/06/2015
The IAB US Mobile Marketing Center of Excellence, in conjunction with 23 other IABs around the world, sought primary research that will compare and contrast the role of mobile in the lives of consumers around to world for mobile video usage.
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05/06/2015
• Viewability: The data found that both ad viewability and quality correlated to publisher type. • Devices: Both completion and click-through rates correlate to the users’ behavioural habits on devices. • Bots: 8% of overall inventory analysed was non-human traffic.
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12/05/2015
The Data Team at DigitasLBi compiled this study to better understand how political parties and leaders used digital, how they were received on social and who their followers are.
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