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23/04/2014
IAB UK launches first European mobile optimisation study Research, which takes a look at the top 100 advertisers, to see how mobile ready they are.
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11/04/2014
The research looks at the top 50 UK finance companies, based on total advertising spend, and measures them against a number of mobile KPI’s. The aims of the study were to highlight areas where the finance industry’s mobile presence was good, as...
08/04/2014
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2013. Digital continued to show double-digit growth in the first half of 2013 with a new record high of £6.3 billion.This...
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08/04/2014
These are the IAB’s digital advertising spend figures showing details of 2013. Digital continued to show double-digit growth in 2013 with a new record high of £6.3 billion. This tracking study, dating back to 1997, represents the official industry...
sector trends
08/04/2014
In conjunction with PricewaterhouseCoopers (PwC), the IAB has produced the twice yearly digital advertising spend figures in the UK since 1997. As used by the Advertising Association, these figures are the most authoritative means of assessing the...
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revenue tables
08/04/2014
These data tables provide a breakdown of UK Digital Adspend revenue by format IAB / PwC Digital Adspend study, going back to 2003. The tables accompany the full results deck, which can be found on the site. In conjunction with...
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07/04/2014
This infographic is a summary of the report that shows the value of Online Performance Marketing in 2013 by IAB UK and PwC.
19/03/2014
One of the objectives of the IAB's RealView study was to understand which types of ads successfully cut through and why. In order to investigate this we worked with a semiotics and cultural insight agency called Sign Salad.   
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10/03/2014
The Mobile Finance Audit looks at the top 50 UK finance companies, and takes an in depth look at their current uptake of mobile.
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ABC1
06/03/2014
The IAB wanted to understand how ABC1s use connected devices, as well as the similarities and differences with C2DEs. A key aspect of the IAB's RealView study was a quantitative survey of 1,376 smartphone owners. This report looks specifically at...
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