The value of UK Online Performance Marketing - January 2013

22/01/2013
The value of UK Online Performance Marketing - January 2013

The UK’s first ever study on the Online Performance Marketing industry – conducted by PwC on behalf of the Internet Advertising Bureau UK (IAB).

UK businesses spent £814 million on affiliate marketing and lead generation activities in 2012 which generated £9 billion in sales, according to the UK’s first ever study on the Online Performance Marketing industry.

Key headlines:

Advertisers spent over £800m in 2012 on Online Performance Marketing activities including affiliate marketing and lead generation. 

Generating £9bn in sales, equals £11 for every £1 spent. 

Driven by finance and retail advertisers.

Non members can purchase a copy of the study for £995 + VAT. Contact caroline@iabuk.net for more information.

Research subject: