IAB research proves tablets have carved a niche role within consumers’ lives.
Touchscreens on smartphones are increasing online activity and advertising opportunities.
IAB research reveals consumers feel that even with extensive developments in tablet devices a role still remains for smartphones, desktops & laptops – allowing them to retain their staying power in consumers’ portfolio of devices.
Member only downloads
| File | Size |
|---|---|
| Three Device Lives - full report | 1.64 MB |
| Full version - members only Login | Become a member | |
Available downloads
| File | Size |
|---|---|
 Three Device Lives - infographics | 1.66 MB |
