If you type “Year of Mobile” into Google you get over 1 Million results. Thought piece after thought piece has declared year after year that it is now indeed ‘The Year of Mobile’. But guess what? While we spent countless hours crafting thought pieces on the decade of mobile, it came and went....
MasterCard, one of the world’s leading global payment solutions companies, teamed up with Adform & Adexpres (part of the Dentsu Aegis Network) to promote their Masterpass App.
Marchex's Click-to-Call Mobile Performance Report discusses how businesses can connect in-store and over-the-phone sales as one of the most important attribution opportunities for digital marketers.
• So how can mobile advertising help to nudge this all-important but difficult to influence demographic to buy?
• What mobile format works best in driving the millennial along the consideration funnel?
• How best to arrest the younger millennial’s attention whilst on their most loved digital...
We are often asked what format works best.
• Is video worth the incremental cost?
• Do banners still work?
• Which format is best for driving call to action vs brand awareness?
The IAB’s back-to-basics video guide on what attribution in digital advertising means. If you’re new to the idea of attribution in digital advertising, then this is a great tutorial to get you started.
Think with Google discuss how site analytics and marketing attribution can complement each other to help you understand your customers as well as discussing four questions to ask yourself whilst planning your attribution strategy.
This is Econsultancy’s first State of Marketing Attribution report, published in association with AdRoll. The research is based on an online survey of practitioners in the UK, France and Germany, aiming to establish current adoption levels and strategies for attribution modelling. The study...
A collection of opinions on attribution from IAB members, Google, Havas, Mediacom, Quantcast and Visual IQ. The IAB Attribution whitepaper explores different attribution models and principles to further your understanding of the subject.
During summer 2015, Snickers joined forces with Mr Bean for the ultimate ‘You’re Not You When You’re Hungry’ moment in a spoof martial arts adventure.