What is the DNA of a top performing mobile creative? In order to answer this question On Device Research delved into their 100 study (30,000 survey) normative database. The campaigns ran across a plethora of mobile DSPs, advertiser categories and formats.
Research objectives: Focusing in particular on email and onsite solutions, this report benchmarks the average cart abandonment rate in UK retail and the success of re-engagement technology in recovering lost conversions.
When the IAB UK switched their email supplier to Sign-Up.to a mobile responsive email template was first on their wish list.
Three, with their puppet hero Jackson, wanted to raise awareness of the #makeitright campaign and their brand.
See how Hertz explored an advanced attribution model and data strategy to positively impact its business..
Paris Saint Germain vs. Manchester City
With integrated data applications, automated processes and the latest in behavioural targeting, Olympic Holidays certainly had an ambitious vision.
This case study highlights a campaign for Deutsche Telekom product, MagentaMobil Start. Working with MediaCom, they used the Adform full stack to create, deliver and analyse this extremely effective, cross-device campaign.
On Device Research were asked by one of the UK’s leading advertisers to investigate their Q4 mobile campaign. They wanted to better understand not only how many people saw their campaign, but also to assess how well it delivered against its key demographic targets.
Location specialists Near provide us with some tips and advice on Location data