A handy guide to complement the IAB ISBA guidelines on the payment for editorial content.The guidelines – developed by the IAB’s Social Media Council and supported by ISBA, the Voice of British Advertisers - offer concise practical direction with...
The Internet Advertising Bureau has released guidelines into the payment for editorial content to specifically promote a brand, product or service within a social media environment.The guidelines – developed by the IAB’s Social Media Council and...
The Internet Advertising Bureau’s Video Council – the group dedicated to the promotion of online video advertising – has received the backing of publisher and broadcaster members to enforce Video Advertising Standard Templates (VAST 2.0) in the UK...
DDA act compliance
The Disability Discrimination Act 1995 (DDA) aims to end discrimination towards people with disabilities in a number of areas, including access to goods, services and facilities (services including the internet). Service...
Best Practice Guidelines to ensure research requested by media agencies and clients is mutually beneficial and is conducted as effectively as possible.
What are the IAB Display Standards?
The IAB Display Standards are a set of six ad sizes that are offered by the majority of online publishers in the UK. The IAB recommends that all publishers offer these formats as a minimum and that advertisers...
Discrepancies, the difference between numbers reported by a publisher and a third party ad server, are a big source of frustration for both agencies and publishers. There will always be some degree of discrepancy between the publisher and the 3rd...
Following a period of consultation with media owners and agencies, members of the Association of Online Publishers (AOP) and the Internet Advertising Bureau (IAB) have agreed an industry policy for charging where there is late delivery of online...
Best practice workflow guidelines
Assets to deadline helps your campaign launch on time. Online assets are software that needs to be tested before they can run and can require extensive scheduling and ‘tagging’ which takes time to implement and...
Global interactive measurement guidelines
The IAB Global Measurement Guidelines solve one of the most critical issues for interactive marketers, agencies, ad-servers and publishers by establishing a clear definition of an online advertising...
