Standards & guidelines

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E.g., 07/02/2016
E.g., 07/02/2016

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Native ad formats
11/01/2016
The native distribution in-feed ad unit type, as identified within the IAB UK’s Content & Native Definitions Framework is a major ad type used to achieve ‘native advertising’ objectives by appearing within a publisher’s editorial feed – albeit clearly identified as advertising.
14/12/2015
This booklet is the output of the IAB UK’s Mobile Board, Mobile Leadership Council and Mobile Council, who worked together to address the frequently asked questions in this field.
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29/10/2015
This Green Paper, produced by The IAB’s Performance Marketing Council, considers the current online to offline market landscape from the perspective of the digital advertising and marketing industry, the source of many of the technologies which are fuelling rapid changes in consumer behaviours.
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Ad Blocking FAQs
15/10/2015
These Ad Blocking FAQs provide the answers to some of the IAB UK's most asked questions about ad blocking.
13/10/2015
These FAQs provide an overview on the implications of the CJEU decision, and offer guidance for companies about what to do now. They also look into the future of what might happen next.
30/09/2015
This document outlines good practice in relation to the disclosure of content-based advertising online.
Mobile Location
10/09/2015
This location FAQ document is the result of an industry need for clarification and education where using location to target and serve relevant advertising is concerned.
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03/08/2015
This document, sponsored by Tamome, looks at sites, apps, mobile display and search and acts as a top tips guide for brands on how to maximise your mobile strategy.
27/05/2015
This document updates the Downloadable Software Applications Code of Conduct (previously revised in May 2010).
27/05/2015
This updated best practice guide provides a non-exhaustive set of considerations and practical guidance relating to auditing affiliate program standards and compliance. It is aimed primarily at Advertisers.

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