The IAB’s Affiliate Marketing Council’s Consumer Transparency Framework has been produced to help support and guide publishers and affiliates to establish processes and structures in working towards compliance with the revised Privacy and...
MRAID, or “Mobile Rich Media Ad Interface Definitions” is an IAB Mobile project to define a common API (Application Programming Interface) for mobile rich media ads that will run in mobile apps. This is a standardised set of commands, designed to...
A summary of the European Commission Data Protection Proposals.
Please note this document does not constitute legal advice.
A handy guide to complement the IAB ISBA guidelines on the payment for editorial content.The guidelines – developed by the IAB’s Social Media Council and supported by ISBA, the Voice of British Advertisers - offer concise practical direction with...
The Internet Advertising Bureau has released guidelines into the payment for editorial content to specifically promote a brand, product or service within a social media environment.The guidelines – developed by the IAB’s Social Media Council and...
The Internet Advertising Bureau’s Video Council – the group dedicated to the promotion of online video advertising – has received the backing of publisher and broadcaster members to enforce Video Advertising Standard Templates (VAST 2.0) in the UK...
DDA act compliance
The Disability Discrimination Act 1995 (DDA) aims to end discrimination towards people with disabilities in a number of areas, including access to goods, services and facilities (services including the internet). Service...
Discrepancies, the difference between numbers reported by a publisher and a third party ad server, are a big source of frustration for both agencies and publishers. There will always be some degree of discrepancy between the publisher and the 3rd...
Following a period of consultation with media owners and agencies, members of the Association of Online Publishers (AOP) and the Internet Advertising Bureau (IAB) have agreed an industry policy for charging where there is late delivery of online...
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Best practice workflow guidelines
Assets to deadline helps your campaign launch on time. Online assets are software that needs to be tested before they can run and can require extensive scheduling and ‘tagging’ which takes time to implement and...
