Standards & guidelines

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E.g., 29/09/2016
E.g., 29/09/2016

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Content and native
09/09/2016
This downloadable gallery provides the industry with a central reference to develop a shared understanding of the ways that content-based advertising and native distribution formats are traded and then integrated into publisher platforms.
Solutions to Ad Blocking for Publishers
10/08/2016
A comparison guide of the most commonly used software solutions available to UK Publishers.
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21/07/2016
Faced with the growing challenge of ad blocking, Publishers are deciding how to approach the issue and what methods to employ to address the situation.
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19/07/2016
The Court of Justice of the European Union (CJEU) officially struck down the so-called Safe Harbour framework in 2015. Since then work has been underway to agree a new deal to allow the transfer of personal data from the EU to the U.S, resulting in the announcement of the EU – U.S. Privacy Shield...
13/07/2016
See the new IAB Board Guide to Digital Display Advertising.
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05/07/2016
The LEAN FAQs answer key questions about the development of the LEAN standards. These standards are an industry initiative set to improve the quality of digital advertising from a consumer’s perspective.
IAB, UK, content & Native, definition
11/05/2016
Version 3.0 of the Content & Native Definitions Framework was agreed by the IAB Content & Native Council in May 2016.
Ad Blocking FAQs
24/03/2016
These Ad Blocking FAQs provide the answers to some of the IAB UK's most asked questions about ad blocking.
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Content and native
08/02/2016
The IAB’s disclosure good practice guidelines have been developed to help marketers understand what consumers want and what the rules require when it comes to transparency, and are now summarised in a new Bitesize format.
Native ad formats
11/01/2016
The native distribution in-feed ad unit type, as identified within the IAB UK’s Content & Native Definitions Framework is a major ad type used to achieve ‘native advertising’ objectives by appearing within a publisher’s editorial feed – albeit clearly identified as advertising.

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