Standards & guidelines

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15/04/2014
The document below provides answers to frequently asked questions about the Viewable Impressions standards.
15/04/2014
The MRC is an independent body that accredits measurement across all media in the United States.
31/03/2014
An update on viewable impressions/viewability in light of today’s release from MRC/3MS/IAB’s US on standards for the US market.
24/02/2014
Affiliate marketing is an established part of the digital marketing mix. Working with merchants (or advertisers), affiliates (or publishers), networks, agencies and other third parties, the IAB’s Affiliate Marketing Council (AMC) is working to...
21/02/2014
The Affiliate Marketing Council has produced its Publisher Standards Charter (PST) to balance the existing Advertiser Standards Charter (formerly the Ethical Merchant Charter) and ensure transparent and fare trading practice between advertisers and...
10/02/2014
An open letter targeted at advertisers to encourage them and their agencies to develop ads in HTML5, which is a mobile-ready creative. HTML5 allows ads to run across a range of devices, which means they’ll reach a wider audience and ultimately...
29/01/2014
  Digital Video Rising Stars Ad Units Creative Unit Name: Filmstrip Ad Control Bar TimeSync
27/01/2014
Released on 11th April 2013, the IAB MMA Mobile Phone Creative Guidelines are the current industry accepted ad units and are in alignment with the IAB Display Advertising Guidelines. In addition, the IAB has released the Mobile Rising Star Formats...
17/01/2014
IAB UK advises that trading of viewable impressions be postponed until further notice. Further advice will be issued by the end of Q1 2014, at which point it is envisioned that a decision on standard will be made for release in Q2.Summary:
08/10/2013
Discrepancies are nothing new to the digital advertising marketplace. With so many different parties counting at different times in the add delivery chain plus the variance in proprietary validation methods, counts will never be exactly the same...
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