Standards & guidelines

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E.g., 26/06/2015
E.g., 26/06/2015

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Mobile Programmatic FAQs
14/05/2015
For the first time in 2014, the IAB measured what percentage of digital display advertising was being traded programmatically. For digital as a whole, 28% of the online display market was sold programmatically in 2013.
07/05/2015
IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer a new branding environment to advertisers.
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EDAA OBA
13/04/2015
Why should businesses sign up and comply with the EU behavioural ads industry initiative?
09/02/2015
This document outlines good practice in relation to the disclosure of advertising and marketing communications for native distribution formats online.
IAB
22/01/2015
With widespread adoption of DAAST 1.0, the audio advertising community can begin to serve and track audio ads in a digital audio stream in much the same way that ads are tracked in digital video.
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27/07/2014
This mobile post-click tracking FAQ document aims to make it easier to understand the way we can track a user journey after they click on an ad on a mobile device.
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18/07/2014
This guide sets out clear best practices for the Automotive Online Lead Generation sector. It describes each process relating to the capture, management and trade of online lead generation data, and clarifies the roles and responsibilities of all stakeholders.
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The EU self-regulation of online behavioural advertising
08/05/2014
The IAB UK has pulled together a short slide deck looking at online behavioural advertising. This is available to download for use with clients and other stakeholders.
IAB, UK, content & Native, definition
30/04/2014
Version 2.0 of the Content & Native Definitions Framework was agreed by the IAB Content & Native Council in May 2015.
15/04/2014
The MRC is an independent body that accredits measurement across all media in the United States.

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