The mobile discrepancies FAQ document is a result of the complex nature of ad serving on mobile.
This document is aimed at people involved with the ad serving process, but not necessarily on the technical side of things, to understand better why...
The IAB UK has pulled together a presentation that collates information about mobile advertising privacy globally.
The question is no longer “Why should I invest in mobile?” - we’ve all read statistics about the tremendous adoption of mobile and tablet devices - but “How should I invest in mobile?”Check out this UK Mobile Playbook in order to help you find...
As a vital joint industry effort between the IAB and MMA to address smart and feature phone devices, the guidelines are relevant to both mobile web and in-app inventory, and include ad specifications for basic and rich media units.
Critical...
The Great British high street is in trouble. Recent high profile closures point to the fact that the traditional model is facing difficulties - particularly in the current unsettled economic climate.
The IAB UK has pulled together a short slide deck looking at online behavioural advertising.
This is available to download for use with clients and other stakeholders.
These guidelines are intended to cover the measurement and disclosures related to dynamic, in-application advertisements that appear on mobile devices. These guidelines are not intended at this time to cover the following: hard-coded advertising,...
Mobile advertising spend is the fastest growing channel in advertising history. In the first half of 2012, mobile and tablet ad spend in the UK grew 132% to £181.5m, as smartphone ownership reached 60%. This explosive growth is built on the...
Affiliate marketing is an established part of the digital marketing mix. Working with merchants (or advertisers), affiliates (or publishers), networks, agencies and other third parties, the IAB’s Affiliate Marketing Council (AMC) is working to...
The IAB’s Affiliate Marketing Council code of conduct for voucher code sites and affiliates who make use of voucher codes ensures voucher traffic sent from affiliate sites to merchants is not misleading or confusing and that consumers receive a...
