Standards & guidelines

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E.g., 02/07/2016
E.g., 02/07/2016

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28/06/2016
The LEAN FAQs answer key questions about the development of the LEAN standards. These standards are an industry initiative set to improve the quality of digital advertising from a consumer’s perspective.
IAB, UK, content & Native, definition
11/05/2016
Version 3.0 of the Content & Native Definitions Framework was agreed by the IAB Content & Native Council in May 2016.
Ad Blocking FAQs
24/03/2016
These Ad Blocking FAQs provide the answers to some of the IAB UK's most asked questions about ad blocking.
03/03/2016
The Court of Justice of the European Union (CJEU) officially struck down the so-called Safe Harbour framework in 2015. Since then work has been underway to agree a new deal to allow the transfer of personal data from the EU to the U.S, resulting in the announcement of the EU – U.S. Privacy Shield...
Content and native
08/02/2016
The IAB’s disclosure good practice guidelines have been developed to help marketers understand what consumers want and what the rules require when it comes to transparency, and are now summarised in a new Bitesize format.
Native ad formats
11/01/2016
The native distribution in-feed ad unit type, as identified within the IAB UK’s Content & Native Definitions Framework is a major ad type used to achieve ‘native advertising’ objectives by appearing within a publisher’s editorial feed – albeit clearly identified as advertising.
14/12/2015
This booklet is the output of the IAB UK’s Mobile Board, Mobile Leadership Council and Mobile Council, who worked together to address the frequently asked questions in this field.
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29/10/2015
This Green Paper, produced by The IAB’s Performance Marketing Council, considers the current online to offline market landscape from the perspective of the digital advertising and marketing industry, the source of many of the technologies which are fuelling rapid changes in consumer behaviours.
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30/09/2015
This document outlines good practice in relation to the disclosure of content-based advertising online.
Mobile Location
10/09/2015
This location FAQ document is the result of an industry need for clarification and education where using location to target and serve relevant advertising is concerned.
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