Social media is emerging as a powerful and effective marketing platform for B2B marketers. In this whitepaper, familiar channels such as Facebook and Twitter are examined. The paper also features examples of how some B2B marketers are using and connecting different social media channels to find customers, retain business and manage sector reputation.
Social Media and B2B marketing: new channels, new opportunities a whitepaper by The IAB’s B2B Council, focuses on the importance of developing an understanding of these channels and the skills to manage them effectively. It includes content and measurement approaches as well as an introduction to the mix of platforms and channels that make up the social media landscape.
The IAB’s B2B Council is a mix of industry leaders and experts specialising in B2B marketing. This whitepaper is part of a series of initiatives and events the Council is develops to support the adoption of digital marketing techniques within the B2B marketing mix.
