IAB Non-member: £1,200 +VAT
Advertiser: £950 +VAT
No one knows digital like the IAB. This course features the most recent and relevant research, case studies and guidelines to ensure all attendees leave with a much greater understanding of the key digital channels, tons of digital insights and almost as much passion for digital as us!
Run across three intensive days, the digital foundation certificate gives you the best overview of digital marketing the industry has to offer. Perfect for those who are either new to the industry, new to digital, or simply looking to build confidence when talking about the digital channels.
What it will cover:
- The digital market place and consumer
- The basics of search marketing
- Considerations for digital display advertising
- The fundamentals of social media
- Understanding mobile marketing
- CRM and data management
- Measuring and optimising digital campaigns.
Please note we regularly update our courses with new and exciting content, so this list is more of a guide to topics rather than an agenda for the day.
What others have said:
“The course was superb with great content covered. The tutors and speakers came from impressive digital marketing backgrounds and were extremely eloquent in conveying their vast knowledge. As a relatively novice online marketer this course has inspired me to further my career in the digital space.” Divya Kukar, Estée Lauder Companies
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Did you know
Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr, Dara O'Briain, Louis Theroux, Dave Gorman and Rob Brydon.