Sophia Amin

Staff profile

Email: 

sophia@iabuk.net

Key responsibilities: 

Managing marketing and PR strategy for all events and research. Ensuring members get the most value out of membership and chairing the IAB Social Media Council.

Contact me for: 

Key marketing opportunities and partnerships, creative initiatives and the Social Media Council.

Contact number: 

0207 050 6950

Job title: 

Director of Marketing and Communications

Department: 

Marketing & Communications

Biography: 

Sophia joined the IAB in March 2011 as Director of Marketing and Communications.

She is responsible for all marketing across the IAB - from promoting events such as the acclaimed IAB Engage conference, to maximising exposure of day-to-day news stories, from managing member communications, to protecting and developing the IAB UK brand.

Membership is also a core part of her role, working with the team to retain and acquire members and ensure the IAB offering continues to be as unique and desirable as it has always been.

Currently she is also driving the agenda around creativity in digital advertising, through the IAB’s Creative Showcase awards.

Before joining the IAB, Sophia held the position of Group Account Director at Dare, where she worked on digital strategy and integrated campaign activity for Sainsbury’s, Barclays and ITV to name a few. She also assisted the head of Client Service and developed the training programme for the department.

Her previous roles include account directing various FMCG clients at Joshua Interactive and account managing Shell’s CSR programme at Proximity London.

Sophia is also a regular supporter of the NABS Fast Forward training programme where she mentors delegates through the pitch process.

LinkedIn profile: 

http://uk.linkedin.com/in/sophiahaynes