Finance
The finance sector is the second biggest spender online, accounting for 15.0% of total adspend (IAB/PwC adspend survey 2012).
The finance sector was one of the earliest adopters of internet advertising, quick to see its exceptional accountability and numerous opportunities to build brands online.
Display, search advertising, social media, affiliate marketing and behavioural targeting are just some of the methods which key players in the sector can use to reach their audiences in an effective and engaging way.
In this section, you’ll find regular news and blogs, alongside research and case studies, designed to demonstrate how financial marketers can better use the internet to build their brands and communicate with their customers.
- Research
- In this section
- Digital adspend
- Mobile adspend
- Research library
- Audience measurement
- Submit your own research
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