Halifax has launched the first cross-platform mobile banking app, which enables customers to access their money and manage their accounts via their phones.
Finance
The finance sector is now the biggest spender online, accounting for 15% of total adspend (IAB/PwC adspend survey 2011).
The finance sector was one of the earliest adopters of internet advertising, quick to see its exceptional accountability and numerous opportunities to build brands online.
Display, search advertising, social media, affiliate marketing and behavioural targeting are just some of the methods which key players in the sector can use to reach their audiences in an effective and engaging way.
In this section, you’ll find regular news and blogs, alongside research and case studies, designed to demonstrate how financial marketers can better use the internet to build their brands and communicate with their customers.
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Did you know
Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr, Dara O'Briain and Louis Theroux.
