FMCG & Retail
The consumer goods sector is now the biggest spender in terms of online advertising and accounts for 29.4% of the total spend (IAB/PwC adspend survey H1 2015). Separately consumer goods is 16.1% and retail is 13.3%.
The key task for FMCG and retail marketers is not necessarily about encouraging consumers to make an immediate purchase, either online or offline. It’s about getting their brand front-of-mind and setting themselves apart from the competition with a great product and even better advertising creative. Through our recent research project Building Brands Online we’ve seen how brands can do this online in a cost effective way.
In this section, you’ll find regular news and blogs, alongside research and case studies, designed to demonstrate how FMCG and retail marketers can better use the internet to build their brands and communicate with their customers.