The Evolution of Online Display Advertising

An IAB video to explain the evolution of display trading in 2012. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling. This video aims to demystify the display landscape in 3 minutes!

How to use and embed video

To embed a video into your website or blog follow these short steps

  1. Click the Get Code button located under the video player.
  2. Select Embed from the drop down. Click the Embed button.
  3. Select the code and copy or click Copy Code.
  4. Take the copied code and paste into your website or blog.
  5. Any problems please do get in touch by emailing adam@iabuk.net.
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